Job Description: (KRA/KPIs) for Regional Product Manager (Apple)
1.Opportunities and Lead Generation from Vendors:
- Identify and capitalize on business opportunities for our computing laptop/desktop/workstation products in collaboration with vendors.
- Generate leads and develop strategies to expand market reach and customer base.
2.Target Setting and Vendor Collaboration:
- Collaborate with vendors to set realistic targets based on market share and business objectives.
- Drive the achievement of set targets through effective planning and execution.
3.Co-Ownership of Product Topline Target:
- Work closely with regional sales managers (RSMs) and the national sales head (NSH) to co-own the product topline target.
- Develop and implement strategies to ensure target achievement and revenue growth.
4.Product Assurance and Competitive Edge:
- Stay updated on industry trends, competitor activities, and market demands.
- Position our products competitively by pitching the right solutions, offering competitive prices, and ensuring timely bids/submissions of proposals (BID/SPC).
5.Vendor Support and Relationship Management:
- Collaborate with vendors to ensure timely product deliveries and resolve any logistical issues.
- Maintain strong relationships with vendors, OEMs (Original Equipment Manufacturers), distributors, and other relevant stakeholders.
6.Product Knowledge and Sales Enablement:
- Impart comprehensive product knowledge and provide training to the sales team.
- Facilitate product certification for sales and technical teams to enhance their capabilities.
7.Development of Sub-Product Line and Market Expansion:
- Identify opportunities to expand the sub-product line within the computing laptop/desktop/workstation category.
- Develop strategies and execute plans to penetrate new markets and drive product growth.
8.Stock Management and Marketing Support:
- Review stock levels, identify slow-moving inventory, and implement measures for liquidation.
- Support marketing efforts by creating effective EDMs (Electronic Direct Mailers), ensuring their circulation, and promoting awareness of new product arrivals.
9 .Collaborative Events and Customer Acquisition:
- Organize joint events and promotions with vendors to increase brand visibility and attract new customers.
- Explore innovative channels such as OEM partnerships, internet platforms, media collaborations, and others to drive customer acquisition.
10.Sales Team Support and Account Protection:
- Manage transactions and proactively remove obstacles faced by the sales team.
- Provide price support, competitive information, and solutions acceptance guidance to ensure customer satisfaction and account protection.
Requirements:
- Proven experience as a Product Manager/Alliance Manager in the end-computing, laptop / desktop / workstation industry.
- Strong knowledge of the technology market, trends, and competitor landscape.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to collaborate and influence cross-functional teams.
- Strong analytical and problem-solving abilities.
- The result-oriented mindset with a drive for achieving targets.
- Familiarity with marketing strategies and product launch processes.
- Strong OEM Relationship - 'Apple/ Dell/ Lenovo/ HP'
- Experience in handling Large Enterprise Accounts.
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