Regional Marketing Role - Retail

1. Scope of the role : The role would be responsible for managing and leading the marketing campaigns for regional focus markets in Region.

2. Job Profile :

- Leading, planning, and executing regional marketing for Tamil Nadu.

- Drive achievement of brand topline drivers by delivering impactful 360-degree marketing campaigns for South Markets

- Own the Buyer acquisition strategy in the region, with a clear focus on building a CRM segment-based approach.

-Own the campaign delivery end to end including agency briefing, shoot production, content & concept development and execution

- Identify opportunities for relevant marketing interventions round the year to grow buyer/walk-in base through continuous engagement with regional audience

- Provide support to regional teams with topical content and creatives for all South Markets

- Coordinating with Brand, Regional, Category teams during all campaign to ensure right inputs for the region are provided on a timely manner. Also facilitate informed decision making by helping brand teams with competitive analysis, market forecast and risk assessment.

- Driving the stakeholder management during regular focused group discussions, Dipstick surveys and a high collaboration environment.

- Anticipate & identifying potential areas of research as per brand needs and converting insight to business actionable results for the region

- Being abreast with macro- economic and consumer trends; periodic reporting.

- Develop a better consumer & competitive understanding of the challenges in the region, identifying the triggers and designing market interventions that lead to improvement in brand scores / business.

2. Deliver Projects while managing internal & external partners

- Liason with internal stakeholders for understanding requirements and building briefs

- Manage agency relationships (both creative & research) & drive adherence to briefs, timelines and budgets.