Regional Marketing Manager - South

I represent a head hunting firm named SWIFT Global Placement - A'bad.

Currently, I am looking for Regional Marketing Manager - South (Based at Chennai).

Key Objectives/Principal Accountabilities:

- Develop and implement regional Annual Operating Plans at a brand wise level across different verticals by :-

- Developing a 3 month rolling calendar of Consumer, Contractor, Dealer and Painter activation for implementation across various trade channels through which products and services are sold, in concurrence with National Channel Marketing Manager.

Activation Elements include.

- Trade Visibility (Semi Permanent) & Permanent ( V.M )

- Colour Collateral Availability

- OTCs for Consumers / Contractors & Painters

- New Product Launch Activation Implementation

- Responsible for micromarketing activities at DDCNs, and providing SOP for visibility & merchandising elements to be put up at DDCNs

- Responsible of roll - out of brand wise marketing innovations to regional sales team at a monthly and monitoring execution by the Sales Team.

- Marketing activities for Modern retail (DDC) - conceptualization and execution

- Executing trade marketing plans for other channel members (eg OTC etc)

Also, the following are the important things:

- Growing existing DDC - do the right mix of micro marketing for them (alignment with DDC & Sales team necessary)

- Sharing upfront the full year/ quarterly micro marketing activity calendar with DDC

- Ensuring that offshore resources - RO - are motivated to perform their jobs

- Ensuring all R.Os undergo the evaluation process & talent is shown a career path

- Custodian of new DDC as per SOP laid down.

Manisha Shah