Regional Marketing Manager - International Business - FMCG/Retail - IIM/MDI/ISB

Purpose of the Position:

Take regional responsibility for establishing leadership of brand in key geographies.

Roles & Responsibilities:

- Develop a country level strategy to achieve brand leadership.

- Engage with multiple regional stakeholders like Sales & Distributor teams to align and implement a strategy.

- Coordinate with central marketing team to ensure global brand guidelines are followed

- Ensure successful new product launches as per guidelines.

- Drive and monitor the execution of customer experience initiatives in the markets.

- Provide timely consumer feedback and monitor competitive activity

- Appoint and manage key resources like advertising, media, digital and BTL agencies for each country.

- Develop annual budgets, monitor and manage the A&P spends for the region

Key Deliverables:

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

- Brand Health Scores

Technical/ Functional :

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Understanding of Sales Process

- Creative thinking ability

- Analytical Skills

- Ability to present and articulate ideas clearly

Behavioral:

- Strategic influencing & Stakeholder management skills

- Strong performance bias

- Self-starter & perseverant attitude

- Global mindset with an interest in interacting with people of different cultures

- Generate ideas; solve problems creatively

- Champion improvements and positive change

- Develop and mentor juniors

Candidates from Tier 1 B Schools will only be eligible to apply for this role.