Regional Marketing Manager - International Business - Automobile

Technical/Functional:

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Understanding of Sales Process

- Creative thinking ability

- Analytical Skills

- Ability to present and articulate ideas clearly

Behavioural:

- Strategic influencing & Stake holder management skills

- Strong performance bias

- Self-starter & perseverant attitude

- Global mindset with an interest in interacting with people of different cultures

- Generate ideas; solve problems creatively

- Champion improvements and positive change

- Develops and mentors reportees.

KEY RESPONSIBILITIES:

Brand Management:

- Implement the global and country level brand strategy to achieve market leadership.

- Engage with multiple regional stake holders like Sales & Distributor teams to align and implement strategy.

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

Product Management:

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop business case for new products or variants to be developed

- Ensure that product feedback from various countries on existing brands are funneled back to R&D.

- Monitors and tracks competitors activities in key markets

Drive Customer Experience Initiatives:

- Develop marketing programs that drive a superior customer experience at key touchpoints like showroom, Digital & On ground.