Regional Marketing Manager - FMCG

- Regional marketing managers work in large corporations identifying products that will sell and developing relevant marketing strategies.

- They develop marketing campaigns with sales and advertising teams, taking the area's demographics into account.

- They supervise campaign budgets and analyze and monitor market trends in their region.

- Identifying specific regional marketing goals and objectives.

- Assisting the marketing director to develop creative strategies.

- Recommending strategies to implement in regional marketing plans.

- Analyzing local competition and strengthening the company's brand position in assigned regional areas.

- Supervising and developing the regional marketing budget.

- Liaising with the product marketing department to suggest product alternatives.

- Understanding national marketing plans and tailoring them to suit particular regions.

- Developing a clear understanding of the financial goals in a region and the key success indicators.

- Interacting with marketing leads to formulate and supervise the regional marketing budget.

- Evaluating productivity and marketing strategies' return on investment (ROI).