Regional Marketing Manager - BFSI

Primary Role : Responsible for championing the product and marketing function in the north region.

Job Responsibilities :

- Preparation & Execution of marketing plan for results in each state in coordination with the RBMs, DMs and AMs for each product line.

- Launch of New Products in the assigned states on a timely basis and achieving budgeted business targets

- Supervise and support the Product & Marketing Managers in the region; review monthly & weekly plans

- Identify skill gap analysis of various customer facing team's team & execute relevant Product Training at assigned branches.

- Facilitating the team to train the distribution/sales team on changes in the product line.

- Development of proper collateral and coordination to ensure timely supply of collateral and stationeries upkeep of branches & ensure the use of marketing collaterals

- Conduct Occupation study in territory by identification and listing of major occupations as required by Corporate marketing

- Conduct Competitor Mapping & Market Intelligence in the region on a Monthly basis and report to Corp Marketing on a timely basis.

- Timely publishing of PKC results and query resolution of employees and ensuring process improvement

- Build and fortify company's brand position in assigned regional marketing area.

- Identify specific regional marketing goals and objectives.

- To assist HO marketing in the execution and anchor the implementation of marketing programs and campaigns at the regional level to realize marketing and business objectives

- To assist regional distribution teams in all lead generation and business programs at the local level and ensure desired results through planning, execution, tracking, feedback and MIS

- Implementation of national marketing programs in the region Execution w.r.t communication, implementation MIS and gathering of feedback on all national driven campaigns i.e. Media, BTL and business campaigns

Qualification : Graduate, with a Masters in Marketing Preferable.

Please contact :

Alpana Bagwe
Senior Analyst - HCS, Vitasta Consutting Pvt
09322133424 | 311, Ganatra EstateKhopat, Thane West Maharashtra 400 601