Regional Marketing Manager - Alco Beverage

Regional Marketing Manager (Alco Beverage)

Mapping and developing of trade marketing strategies in alignment with the distribution objectives of the product with the brand owner

Responsible for state revenue, sale & contribution growth and ATL/BTL marketing activities of brands.

Monitoring the pricing strategy of the competitors and own brand positioning in the market.

Responsible for various trade marketing activities across various channels.

Collaborates with the marketing team to build sales promotions and product communication.

Manages the point of sales material (including budget, logistics, distribution, assortment) by finding the most efficient solutions.

Collaborates with sales teams to turn the - selling stories- into sales tools to effectively present the brands, the products and the marketing initiatives to their customers.

Supports local teams in the execution of their brand training programs.

Ensures that the local feedback is taken into account by regularly visiting with sales team's customers and stores.

In charge of implementation of non-volume contractual deliverables across key accounts within the assigned region.

Ensuring brand execution excellence during association with Opportunity Events.

Updating Awards and Ratings for Brand Portfolio

Planning and monitoring the annual trade marketing budget approved by Marketing Director and effective utilization.

Conducting field audit checks for visibility of brand ambassadors and trade marketing activities, etc.

Ensuring regular market visits as per agreed SOP's and prepare market visit reports gathering feedback, issues and other observations.

Qualification And Experience:

1. At least 6 -7 years' experience in Trade Marketing in Alco Beverage Industry.

2. Proven track record of developing and executing successful trade marketing strategies that drive business results.

3. Strong analytical skills with the ability to interpret market data and consumer insights.

Excellent communication, negotiation, and interpersonal skills.

4. Ability to thrive in a fast-paced and dynamic environment, with a proactive and solution-oriented mindset.

5. Proficiency in MS Office applications and familiarity with marketing analytics tools.

6. Good at team management, strong communication skills and interpersonal skills.

7. Ability to research and analyse large amount of data and strong knowledge of consumer industry.

Remuneration:

An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader.