Regional Marketing Manager - Advertising/Sales Promotion

To work in close association with Sales team in the region and HO Marketing teams. Responsible for driving the entire marketing activity in the region .

- Driving Sales Promotion initiatives for the region in line with the business objectives. implement sales promotion plans and support initiatives.

- All promotional activity- Advertising, sales promotion, demo/caravans, new product launches, All sales aid/promotional items, interacting with event agency

- Develop appropriate marketing initiatives for existing and new products to address to the business needs in coordination with the HO marketing teams

- Exhibition, customer meets, product displays, market mapping, usage segments etc.

- Ensure availability of all promotional material, including sales aids, brochures, posters and other POP

- MAP(Monthly activity plan)- review and cost control

- Ensure capturing of data during marketing activities and report Effectiveness check of activities

Product launches

- +A12

Market intelligence:

- Monitor competition activity - New products, pricing, activities of competitors

Market Research:

- Co-ordinate & Roll out dip stick market surveys, customer feedback surveys and consolidate data for analysis

Minimum Educational Qualifications :

- B tech

- 2-5 years of relevant work ex

- MBA - Optional