Regional Manager - Trade Marketing - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Regional Trade Marketing Manager - FMCG - Lucknow

Job Type - Permanent

Job Description - The role involves managing the Regional Trade Marketing initiatives including brand/ category strategies , investment & promotion plans within the region. The role would also involve managing the activation's and market insights for the region.

Client Details :

Our client is a renowned name in the FMCG Industry. They are market leaders in the category they operate in and are growing steadily in the Indian market. They are looking for a regional trade marketing manager based out of Lucknow.

Description:

Key responsibilities of the role are:

- Drive the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and Campaigns)

- Provide the key marketing Inputs for all the categories on a day to day basis to the senior leadership team based in UP

- Provide input on portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities

- Provide market input for the development of market-level Innovation projects and campaigns

- Oversee localisation and real-time amplification of campaigns within the region, providing input to leadership team

- Execute local media buying through Market procurement

- Manage brand activation at the local level, including POS activation's & promos and experiential marketing and events (leveraging market assets), in coordination with bottlers

- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

Profile :

A successful candidate will be someone who has

- Significant marketing and leadership experience (8-10 years) with some people management experience

- Direct experience with marketing activation

- Business and commercial acumen, including financial expertise

- Experience working in cross-functional and cross-geographical teams is preferred

Job Offer

This is an excellent opportunity to be a part of a growing business with a well known and established FMCG organisation.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ujjwal Singh on +91 124 452 5432

Contact - Ujjwal Singh - +91 124 452 5432

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