Regional Manager - Sales - FMCG

FMCG Regional Manager

- Overall ownership of the FMCG Retail P&L for the organization

- Overall ownership of the FMCG Retail P&L for the region

- Develop and implement effective regional sales strategies, and oversee the achievement of brand objectives in the region

- Own annual sales performance as per geography, brand and SKU while looking at the market potential

- Execute effective 360-degree marketing and promotion plans in sync with the category and marketing teams

- Overall ownership of General/Modern trade marketing: planning, visibility, monitoring and controlling.

- Build General Trade distribution channel for the brand.

- Establish Distributor network (identification, selection, T.O.T, Onboarding timelines by geography) in phased manner starting

with top metros, followed by expansion into Tier 1 and Tier 2 cities.

- Develop and nurture business partners: CFAs, CSAs, SS and Distributors

- Build process and funnel for manual top-down reach out, on-boarding, activation, and expansion

- Where relevant, manage Modern Trade relationships for the brand, while opening up more Modern Trade format stores

- Prepare the Modern Trade sales strategy & growth plans in line with business strategy

- Maintain and expand customer base by counselling Key Accounts Managers

- Building and maintaining rapport with key customers, identifying new customer opportunities

- Responsible for achieving planned sales by channel

- Negotiate favourable annual trading and logistic contracts with chains

- Lead planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts

- Build a strong team to manage the channel across the region.

- Training & Development of sales team, providing timely feedback through frequent review and meetings

- Define and implement performance parameters for sales team and drive governance processes

- Fixing targets for the team based on zonal targets

- Coordinating with HR for recruitment