Regional Manager - Retail/FMCG

Regional Sales Manager

Job Description :

Adherence of policies and availability of pop material :

Key Activities :

- Ensure all Showrooms adhere to legal, operational and safety requirements.

- Coordinate with Marketing for collaterals, branding and other point of sales material availability at Sleepwell World/ Galleries.

KPI :

- Delay in arranging branding / POP/collaterals, etc.

- Identify product display and branding-related deviations.

Visibility :

Key Activities :

- Implement visual merchandising strategies/guidelines for Sleepwell World / Galleries and monitor them regularly.

- Implement Product & Brand display guidelines across assigned Sleepwell World/ Galleries.
- Increase Brand visibility at Sleepwell World/ Galleries.

- Ensure proper In-shop branding, Signage, Festival Gate/ etc. at Showrooms.

- Increase Visual Display of entire range at Sleepwell World/ Galleries.

KPI :

- Non-compliance by Showroom to Brand display guidelines.

- Feedback on Visual display, branding and merchandising from senior management team.

Profitable Growth :

Key Activities :

- Monitor performance of assigned Showrooms to achieve RCV and TP targets and prepare analyze and submit MIS.

- Prepare activity chart as per budget assigned for Showrooms.
- Implement plans to promote high TP products.

- Educate Showrooms / Brand executives to sell high TP products.

- Implementation of showroom policy at Showrooms.

- Execute sales promotion programs as per showroom activity calendar.

- Facilitate Showrooms to achieve their sales target, and growth in high end sales.

- Initiate activities to Increase customer foot falls and convert them into Sales.

- Increase per customer billing.

- Monitor and analysis competitor's product, sales & marketing activities.

KPI :

- RCV, TP.

- Non-compliance to showroom policy.

- No. of customer footfall per month.

- Percentage conversion of customers per month.

- Increase in per-customer sales.

- No. of Sales Program executed per month as per the plan.

Showroom Concerns :

Key Activities : Ensure timely redressal of showroom concerns.

KPI : Complaints resolution time.

Team Development :

Key Activities : Recruit, train, manage & motivate brand executives across the region.

- Ensure Brand Executives have in-depth Product Knowledge in order to provide right product to the customer.

- Monitor conduct of Brand Executives through store audits and ensure CAPA.

- Coordinate with Internal Channel Training Department to carry out training programs for Brand Executives and Showroom Staff.

- Develop successor for Business Continuity.

KPI :

- Feedback on product knowledge and conduct of brand executives from senior management team.

- No. of training conducted.

Key Decisions :

- Decision on implementing Visual display and branding guidelines for Showrooms.

- Decision on implementing plan to increase customer footfalls, conversions and per customer billing. Decision on Implementing plan to increase RCV & TP from Showrooms.