Posted By
Posted in
Sales & Marketing
Job Code
1069650
Regional Marketing Manager - FMCG
Job Title Regional Marketing Manager - North
Department : Marketing
Education : MBA in marketing from an institute of repute
Experience Minimum 6-7 years of relevant experience. Experience of working in industries related to FMCG, Ayurvedic, Natural, Herbal space would be desirable (not essential). A person with regional language /cultural background would be preferable
Other Requirements Problem Structuring and analysis :
- Analytic Skills
- Communication
- Teamwork
- Initiative
- Commitment
Job Summary :
- To prepare and execute region plans for brands, craft marketing strategy and prepare a comprehensive innovation calendar customised to regional requirement, of size and scale,
- To develop competitive marketing mix. additionally perform Market research and analysis.
PRINCIPAL RESPONSIBILITIES :
Responsibility Area Functions :
- Target Achievement - To have a strong innovation pipeline aligned to regional needs and requirement
- To craft regional brand plans to facilitate achievement of topline and bottomline targets
- Agency Management - To engage with local advertising and media agencies for developing creative work , and craft regional media plans
- To ensure optimal utilization of resources of Market research agencies, local Advertising agencies and local Media Agencies.
- Market Research - To identify research needs aligned to regional requirements, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
- Marketing Analysis - To do Competition / consumer, Media and Profitability tracking within the region.
Development of Marketing and Brand Strategy :
- To formulate long term and short term strategy objectives for the region and prepare incremental plans for marketing and brand building and to execute those plans.
Development of marketing mix elements :
- To ensure development and implementation of regional marketing mix elements in line with Business/ Marketing Plans.
The elements would include:
- Communication Strategy (including advertising)
- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)
- Media Planning
- Packaging
- Pricing Decisions
- Product Development
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Posted By
Posted in
Sales & Marketing
Job Code
1069650