Regional Manager - Marketing - Automobile

JOB PURPOSE:

Driving Marketing strategy, planning and execution in key markets .

KEY RESPONSIBILITIES:

1. Advertising & promotion, Execution-Managing advertising and promotional budget

2. Media Understanding-Develop Regional Marketing plans

3. Cater region's marketing requirement through agency management - Creative, BTL, Digital marketing, Media, PR & Marketing Research.

4. Trade Marketing-Merchandising/ Trade shows / Exhibitions

5. Launch Management execution- Support new launch as per country wise product plan

6. Develop and execute BTL activations.

7. Coordination with Brand marketing team for planning marketing strategies

8. Coordination with Sales team for executing marketing & channel strategies.

KEY RESULT AREAS:

- Keep a close check on the markets and consumers to identify new trends/insights.

- Brand Scores (Brand Awareness, Brand Activation)

- Timely and successful completion of key marketing initiatives

- Brand Volume & Market Share

KEY COMPETENCIES:

Technical/Functional:

- Sound understanding of Marketing/Brand Management principles

- B2C marketing expertise

- Creative thinking

- Analytical Skills

- Ability to present and articulate ideas clearly