Regional Manager - Digital Marketing - FMCG/FMCD/Retail

One of the India esteemed clients in FMCG/FMCD/Retail.

Education and Experience : MBA from good institute. Minimum 4 years with successful stint in managing digital marketing operations at on-ground level experience in FMCG / Consumer durables/lifestyle industry.

Job Title : Zonal Digital Marketing Manager

Location : Anywhere South

JOB SUMMARY :

Manage and spearhead the Zone to partner with accounts/trade to drive their digital objectives by supporting them in various social and digital media acts.

KEY RESPONSIBILITIES :

- Enhance brand awareness within the digital space for all PRI brands; design, build and maintain PRI's social media presence in the Zonal initiatives in accordance with the National Plan.

- Spearhead zonal digital initiatives to drive sales & marketing objectives.

- Prepare and manage digital marketing budget

- Assist central social media team to monitor, listen and respond to user interactions across platforms.

- Identify trends and insights and optimize spend and performance based on the insights for respective Zonal Markets.

- Work with Sales IT to design measurement of Digital reach through a tool vs competition.