Posted By
Posted in
Sales & Marketing
Job Code
1184415
Regional Business Development Manager - FMCG - Kolkata
- Design a detailed RTM plan for each area based on the demographic, trade and economic landscape
- Effective execution of RTM agenda in each area through an accelerated change management process and resource allocation
- Measure the effectiveness of every RTM initiatives and do course corrections if needed Trade marketing:
- Co create, execute effective Trade promotion programs for Traditional trade while ensuring regional profitability
- Enable field Sales organization to execute trade programs to drive superior business results
- Design and deliver high impact visibility programs to generate demand across channel
- Work with Commercial Manager to ensure efficiency & effectiveness in all spends with respect to trade and in-store activation
- Brand- S&D : Footprint for the region
- Activate & drive key S&D metrics for the region
System Compliance and Capability development:
- Partner with Sales Training personnel and develop functional skills of the field sales team
- Build new age RTM skills for the field team through robust development programs
- Spearhead Sales Incentive Plan for the field sales organization and external field force
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Posted By
Posted in
Sales & Marketing
Job Code
1184415
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