Regional Franchisee Manager - FMCD/Retail

Job Purpose:

- To develop and Implement Franchise Strategy

- To Deliver superior Customer experience through Retailing interventions

Skills: Strategic thought process; Relationship and service orientation.

Qualification:

- MBA with 5 years of experience of which 2 years of experience in Sales and / or Retailing

- Preferred Industries: Building Material / Consumer Durables sectors

Job Description:

Conversion to Franchise Stores:

- Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.

- Develop and maintain list of potential Franchise partners

Store set up & Upgrades:

- Coordinate with executing agency, Franchise Partners, Sales team for in-time / in -cost set up of Franchise stores.

- Execute Franchise Store Launch plan

- Ensure timely upgrades for the Franchise Stores.

Business Planning for the Franchise Partner:

- Develop Joint Business Plan for the Franchise Partner with focus on route to profitability

- Prepares quarter-wise activity plan for the Franchise

- Coordinates with Central teams/ Sales teams to ensure adherence to Business plan.

Support Delivery of All Marketing & VM Campaigns:

- Monitors effectiveness of VM arrangement at stores and recommends changes.

- Executes Marketing/ promotional campaigns for the Franchise Partner.

SOP compliance and Training. Conversion to Franchise Stores:

- Executes Marketing/ promotional campaigns for the Franchise Partner.

- Training of Franchise partners for retailing systems and policies.

- Ensure SOP compliance for Lead generation, conversion

- Drive Retailing agenda - POS usage, customer feedback capture through retailing team at Franchise Partners.