Regional Business Manager - Seeds

Regional Business Manager with Mahyco Seeds Ltd.

About Company:

Mahyco(http://www.mahyco.com/index.html) is the flag bearer company in the Indian Seed Industry. The Maharashtra Hybrid Corporation (Mahyco) was founded in 1964 with Jalna as its headquarters and encouraged cultivators to grow seeds. Just two years later (1966), the company's first R&D centre was set up. In 1985 the first cotton hybrid MECH1 was released. In 1989, Mahyco became the first agro-based company to win the National Award for Research and Development from the Government of India. Various recognitions and awards on national and international levels followed. Recently, Mahyco Research Foundation set aside a Rs. 3 Crore grant to the ICAR over three years to fund the latter's research program in rice.

Today, more than 10,00,000 cultivators grow seeds for Mahyco. There are 15 production centres, 23 sales offices and about 2,500 dealers located across India. The company is actively involved in the research, development, production, processing and marketing of 115 products in 30 crop species, including cereals, oilseeds, fibre crops and vegetables. It has to its credit 21 notified research varieties. The company technology is referred to as a global benchmark and is respected worldwide as a pioneer of high quality hybrid/open-pollinated seeds and for its strict adherence to quality.

For FY12 (year end March), revenue from Bt cotton in Maharashtra accounted for around 13.1% of the total revenue and around 6% of overall EBITDA.

The ratings continue to factor in the company’s strong product portfolio, healthy pipeline of products backed by strong R&D capabilities, strong network of growers and overall robust credit profile.

For FY12, the overall revenue increased 8.8% yoy to Rs 655.84 crore and operating margins 200bps yoy to 26.4%, led by a higher dividend income from Monsanto Mahyco Biotech, the company’s 50:50 JV with Monsanto.

Core crop revenue registered marginal growth of 2.2% yoy to Rs 508.1 crore, led by higher average pricing despite a decline in volumes from poor agro-climatic conditions.

Kindly go through the company profile and JD. If you are interested for the profile kindly revert with your updated resume as soon as possible.You may forward this mail for relevant references as well.
Upon receiving your updated resume and your confirmation, we would be forwarding your profile to the client HR, hence request you to send your updated resume as soon as possible. We will keep you posted through the process and you may expect another update from us latest in 7-10 days time.

Kindly note that as your candidature progresses further, we will expect you to keep us posted about any other opportunities that you may be pursuing – this will help us in giving you the right guidance while ensuring that any outcome is professionally managed while maintaining a fine balance while protecting your interests and those of clients.

Please also note that in the event of you finally getting selected for this position, you will be required to share the salary details of the final offer with us for our records. This will be kept completely confidential and is required for audit purposes. Let us know in advance if you have any objections to this clause.

We thank you for giving us an opportunity to partner you in your growth and wish you all the best in your career ahead!

JD- Regional Business Manager

Reports to Position/s - nNBM

Details of Positions reporting to this role:

Sl no.- JOB TITLE

1. Market Development Manager

2. Territory Business Manager

3. Frontline Sales Staff

PURPOSE:

1.To Plan, Implement, Execute and to achieve the targeted sales budget for the respective region.

2.To facilitate new initiatives of the company so as to bring customer centricity and to improve market share in respective business.

KEY RESPONSIBILITIES:

SELF:

1. Planning:

- To provide inputs to arrive at seed production plan for meeting the sales forecast for next year

- To prepare sales budget for the current year by taking into consideration the market situation and available quantity

- Review product performance of various hybrids in relation to competition and work out detailed hybrid wise and FSS wise sales forecast

2. Sales & Market Development:

- To propose commercial schemes to NBM for securing advance collection and to ensure achievement of sales budgeted

- To co-ordinate with MDM for market development activities and prepare a market development plan & expense budget

- Monitor, evaluate and guide the team in sales and market development related activities and provide leadership to achieve and maximize market share as well as profitability for the organization

- To train the sales team on regular basis on technical, commercial and IT related skills and also keep the team motivated to face aggressive competition and challenges.

3. Managing External environment effectively:

- To expeditiously attend and resolve customer complaints

- To liaison with Dept of Agri, University of Agri and other statutory depts., as and when required, to ensure smooth flow of business and also to keep cordial relations with competitors and other stock holders like media etc to secure market information and market intelligence.

4. Maintaining Office Utilities:

- To manage the depot/office efficiently/punctually as per guidelines of the company and also to maintain fixed assets of organization

SHARED/ COLLECTIVE:

- To co-ordinate with Accounts (F&A) for customer account reconciliation

- To co-ordinate with supply chain for timely supply of stocks

- To co-ordinate with PMG to give latest market trend and future product requirements to meet customer expectations

- To co-ordinate with legal department to resolve various statutory litigation’s against the company

- To co-ordinate with HR for recruitment and other HR related issues

KEY RESULT AREAS:

1. Sales Budget/ Target Vs. Achievement:

- Achievement of the Sales targets as specified by the SBU-Head for the particular region based on the Volumes for different products for the particular season.

2. Market Development Schemes/ Initiatives:

- To come up with innovative and most cost benefit Market Development Schemes/ Initiatives beneficial to customers and in turn profitable to the organization. To develop and increase the market share of our products from current position to prescribed position in the specified time period.

3. Managing External Environment Effectively:

- This defines the ability of RBM in addressing the customer complaints and resolving it within the stipulated time frame based on its criticality. Also the liasoning with Dept of Agriculture, University of Agriculture and other statutory depts. to ensure smooth conduct of business and also maintaining healthy relationship with media and dealers & distributors.

Position

Reason-Frequency

INTERNAL- SCO- Timely Supplies- As & when required

- Depot Accounts In-charge- Budget Management- Once in 3 days

- Dispatch Executive- Order Executions- Once in 3 days

- EXTERNAL- Distributors and Business partners- Sales & services- As & when required

- Agri Dept

- Updating and information - As & when required

- MMB executives

- Market update & co-ordinationAs & when required

KEY SKILLS:

1. Leadership & People Management Skills

2. Effective Selling Skills

3. Excellent planning, organizing & implementation skills

4. Excellent conceptual, analytical, problem solving & decision making skills.

5. Well versed with the knowledge and functioning of the SAP and e-MPI tools

KNOWLEDGE:

- Distribution network in seeds

- Rural markets & dynamics

- Agro climatic profile of crop wise growing pockets in related region

- Purchase behavior of customers

- Market knowledge

- Knowledge of basic operations of MS-office