Regional Business Manager - Retail

Job Role - Regional Business Manager - South & West

Experience - 4-8 years

Location - Bangalore

Job Description :

Roles & Responsibilities:

1) Job Purpose: Write the purpose for which the job exists (in 2-3 lines)

- To pro-actively contribute to the implementation of the retail strategy and implement projects and trials for the region by handling business, retail operations and people management. Ensure delivery and compliance of exceptional operational standards, support the management of customer service activities and staff competence so as to optimise and sustain sales performance and customer satisfaction.

2) Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

- Business Workforce Number

- Unit Workforce Number

- Function Workforce Number

- Department Workforce Number

4. ARM

- Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section

- Retail today is all about being better, faster, and leaner. In their preparation to face fierce competitive pressure, retail operations team needs to recognize the value of building the stores as brands to reinforce their marketing Positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and customer experience into a coherent retail brand strategy.

- Also with international brands coming into India, it becomes all the more important for the business to be able to create sustainable growth drivers for MFL.

Key Challenges:

- Effectively managing the team, keeping them motivated and acting as a role model for them.

- Effectively manage the P&L within allocated budget in order to affect a profitable performance for the Area.

- Ensuring that all stores adhere to compliance requirements in all areas of operational activity, company policies and procedures.

- Liaisoning with various teams, retail, B&M, VM, projects, retail HR, vendors, franchises, etc. internal as well as external.

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas)

Key Result Areas:

Supporting Actions:

- Tapping Business potential for the Region

- Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support

- Create Store business plan in consultation with ARM and team. Co-ordinate with HO to ensure appropriate support for execution.

- Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend. Networks with competition staff in the region to better understand the competition environment and validation of numbers / trends.

- Business development- Visits & gives final opinion on B/C sites, filters leads from ARM for further development, anchors the relationship with RBD local representative.

Franchisee Management:

- Manages the relationship with the franchisee from a business point of view.

- Manage conflicts.

SOP Compliance:

- Monitors the ARM and the audit reports. Picks up reoccurring trends at the stores

Merchandize Management:

- Monitors the ARM reports and the audit reports. Picks up reoccurring trends at the stores

VM:

- Monitors the effectiveness of VM arrangement at outlets and recommends changes

Store Operations:

- Analyze quality of store opening, study delay patterns if any.

- Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance. Suggest changes to the process as and when required to ensure 100% compliance.

- New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.

Understanding Consumer needs:

- Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.

- Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the ARM and store teams.

- Develop rapport with top customers (approx 5) of every store.

Team Management:

- Recruitment- Hire ARM & SM under ROM's guidance

- ARM quarterly appraisal/ performance review

- Identify structural issues to motivation

- Sales Targets- Sets weekly targets for the ARMs based on the market trend, expectation of monthly business from his region, and ARM views

- Spend Budget- Sets the monthly spends budgets for ARMS. Reviews budget vs actual trend and recommends changes.

- Training- To decide on training priorities. Prepare modules for training, make a training calendar for implementation

5) Job Purpose of Direct Reports: Describe the job purpose of the direct report/s to the job (in 2-3 lines for each report)

ARMs:

- To ensure delivery and compliance of exceptional operational standards throughout stores in the Area in driving sales, profitability, customer service activities, enhancing staff competence and performance, whilst managing within agreed budgets.

6) Relationships: Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives

Relationship Type:

Frequency:

Nature:

Internal:

- ARM-Daily-Work Related

- NROM-Weekly-To discuss operations and strategy

- Retail Director-Weekly-To discuss operations and strategy

- Store manager-Weekly-To discuss operations and strategy

- VM-weekly-To discuss VM strategy

- Retail HR-Weekly-To discuss operations and strategy

- Buying & Merchandise-Weekly-Strategy related

External:

- Franchisee

- MDPs

7) Organizational Relationships: Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position.