Regional Business Manager - Retail

Sales Planning: Business Plan Formulation

Contribution to Retail Strategy:

- Contribute to the development of retail strategy within the region and ensure alignment with corporate objectives during development and execution.

Financial Planning and Approval:

- Create and seek approval for functional P&L activities such as quarterly budgets, annual targets, and expansion plans from business heads.

- Develop and approve annual business targets for areas and ABMs based on corporate sales targets, including store-wise and variant-wise targets.

- Formulate and approve manpower optimization strategies for the retail function.

- Sales Evaluation and Control: Conducting Business Performance Reviews

Financial Performance Monitoring:

- Monitor financial performance of stores against budgets to identify areas of unsatisfactory performance promptly and capitalize on performance improvement opportunities.

- Develop and implement reporting mechanisms to track operational performance and initiate corrective actions as necessary.

Sales: Network Expansion

Store Expansion and Renovation:

- Provide approval for ABM-proposed annual plans on store expansion in new regions and renovation of existing stores based on approved annual targets.

- Approve ROI projections for upcoming new stores.

- Monitor and ensure expansion of retail stores across the region according to targets, proposing countermeasures when required.

- Support new stores with approved budgets to achieve their targets and propose alternatives for deviations in expansion plans.

Retail Operations: Franchisee Management

- Partner Engagement and Issue Resolution:

- Engage with partners periodically to understand operational challenges, resolve escalations, and build professional relationships.

- Manage issues related to partners within the area and escalate complex cases to the RBH as needed.

- Retail Operations: Retail Marketing: Budget Allocations

Marketing Plan Approval:

- Approve marketing plans and budgets for regions, stores, and franchisees in coordination with ABMs after thorough analysis.

- Retail Operations: Field Sales Operations Management: Franchisee Operations and Financial Planning

Approval for Store Interventions:

- Provide exceptional approvals for interventions aimed at improving stores, franchisees, or regions, including marketing support, stock accumulation, and local events.

- Ensure adherence to operational management policies and timelines.

Sales: Retail Operations: Scheme Management

Nation-wide and Regional Schemes:

- Provide inputs to retail marketing teams for developing nation-wide schemes.

- Design, develop, and seek budget approvals for region-specific schemes to enhance seasonal sales.

- Design, develop, approve, and roll out regional schemes concurrent with national schemes within defined budgets, maximizing sales with RBH approval