Regional Business Manager - EBO
Job Description :
Growth/P&L/Operations :
1. Drive Retail KPI's at the existing stores with a strong understanding of business led by a number of initiatives.
- Strong L2L growth across the region.
- Drive profitability for the business across the region.
2. Responsible for new store opening processes.
- Identify right locations and coordinate with the mall leasing team/ landlords and the internal commercial/legal team signoffs for the same.
- Coordinate high-visibility, timely rollout of the store fit outs.
- Drive store launch plans in coordination with VM & Marketing Team.
3. Strong operational hygiene to be maintained at the stores.
- Implementing the SOPs.
- Suggest better ideas to improve the existing processes.
4. Competition benchmarking.
- Should be hands on with the various competitors' sales numbers and their best practices.
5. Should track the store's inventory on a regular basis & ensure inventory control through surprise audits.
- Ensuring stock availability across categories, sell through management and shrinkage control.
6. Offers & Promotions to be run at the store - to plan & execute based on data & competition.
7. Strong financial compliances & highlighting if any store variances.
- Monitoring and controlling cash/ card / UPI settlements & petty cash spends.
Marketing :
8. Drive Customer Repeats & new footfalls generation through coordination with marketing team & innovative BTL's.
9. Participate in key mall events & ensure brand visibility.
10. Drive innovative campaigns to improve awareness, visibility, trials, and repeats.
Team :
11. Help the store team in recruitment, training, and retention of high-performing store staff.
12. Build a highly passionate and self-driven team internally to grow the business sustainably and profitably for the brand.
Mandatory Requirements :
1. Graduate/MBA from a reputed college, with minimum 4-5 years' experience in retail operations roles.
2. Prior retail experience is a must.
3. Demonstrated ability to lead teams and work in high-pressure situations.
4. A passion for sales and marketing.
5. Excellent planning skills, analytical ability, and lateral thinking ability.
6. Great at managing relationships, leading teams, and working with multiple stakeholders.
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