Region Head/Branch Head - East - Wholesale & Retail - Fashion Retail

Client : India's top fashion retail brand

Role - Region Head - East ( wholesale and retail )

Reporting to Asst VP

(Open to look candidates from other industry-consumer durable or fmcg)

Job Purpose - To develop the business in the region across multiple channels, to ensure effective reach and distribution. In the process, ensure better customer service by virtue of being closer to the customer, along with being the singular custodian of all organizational processes in the region.

Main KRAs

- Develop business strategy for the region and deliver business growth in all channels

- Drive retail and MBO expansion in the region

- Scan the market to identify opportunities across states and channels-exclusive stores and MBOs

- Track competition and market share

- Create both strategic and tact plans for the business across states, channels and brands

- Prepare annual budget for the region brand wise, channel wise in consultation with NSD

- Map marketwise expansion opportunities

- Develop the trade business in the region

- Prepare plans for penetration into new market

- Develop plans for adding new MBO customers state-wise.

- Design & develop promotions and execute schemes to increase market share.

- Communicate scheme to sales team and MDPs

- Assess financial success of schemes

- Manage regional marketing and VM Budgets

- Network with mall owners, property agents to understand the real estate market dynamics

- Mapping spaces as per current and forecasted requirements

- Work with RBD team to negotiate and close deals with Mall and Shop owners

- VM Operations/Training Calendar Creation and Adherence

- Set KRA's for MDP team members, conduct periodic reviews of performance and provide feedback

- Identify non-performers in the team and work out performance improvement plan in consultation with HR

- Establish reward/ incentive schemes for team members and significantly distinguish - top- performers from others