Regalix - Campaign Manager/Digital Head

Position Name: Campaign Manager

No Of Positions : 1

Yrs of Exp : 7 to 10

The Campaign Manager will play a key role in the management of the Regalix's online paid listings projects, including Google and Overture Ad placements, research, email marketing campaigns, online media plans and reporting and tracking of Online initiatives. One or more years- experience either in an agency environment or Online Advertising is highly desirable.

Responsibilities :

- Assist with the development of strategic online campaigns

- Oversee and manage the online marketing campaign

- Analyze and evaluate performance of online campaigns from multiple data sources

- To assist Business Manager in the Development \ implementation of marketing/portal Strategies and Brand Building exercises, so as to increase mindshare of the portal along with the commerce potential

- Will be singularly responsible for Implementation of marketing programs with the Campaign Management team for smooth deliverance of the marketing activities

- Conduct market research to develop content & offering plan for the portal

- To Co-ordinate and manage activities \ relationships with the partners\affiliates\online networks

- Develop & use Marketing MIS for better understanding of the consumer & the market for delivering brand volumes and brand profits

Online advertising strategy :

- Optimize online advertising against ROI

- Activities to increase the recency, frequency and spend of customers

- In depth knowledge of SEO, SEM, SMM and other lead acquisition models

- Should have experience in leading and training small teams

- Excellent with Microsoft PPT, Excel, Word Doc