Refyne - Senior Content Marketer - B2C

The Role:

We're looking for someone who enjoys the freedom to experiment and wants to drive a fast-paced work environment as a leader.

The candidate must catch the pulse of the customers, understand their needs and position the company strategically in the market. The candidate would be expected to execute initiatives that reach, educate and nurture Refyne's relationship with employees or employers.

The candidate should be able to read, assimilate and organize lots of information and at a quick pace. Great language skills, ability to write compelling stories with respect to timelines. Excellent communication and presentation skills are crucial coupled with the ability to collaborate, work in a team, take feedback, and improve.

What you'll do:

1. Marketing Campaigns:

- Co-own the entire strategy and writing process - research, developing the structure, and writing crisp and clean content - emails, SMS, push, physical and digital collaterals, brochures, landing pages, presentation slides, video scripts the whole works

- Execution - Execute your created content & strategy using a robust marketing automation platform

- Analytics - Take an active interest in analyzing metrics of all campaigns rolled out

- Use the feedback to improve conversion and engagement metrics

- Localization - work with collaborators to make sure content is localized to regional geographies within India

2. Content Calendar:

- Co-develop the content calendar by collaborating actively with the rest of the team

- Ensure these ideas are aligned with keyword research. Maintain a quarterly lead on content planning

3. Content Production:

- Take end to end responsibility of working with graphic designers and video editors/makers to produce and deliver content

What we're looking for:

- 4+ years of experience as a copywriter or content writer.

- Prior start-up or fintech experience is a huge plus. Multilingualism will be a plus

- Must be organized, enthusiastic, results-oriented, innovative, and able to deal with tight deadlines while working effectively in a team environment

- Excellent knowledge of business and marketing strategy, concepts, tools, and techniques, including promotions, direct mail, customer relations, and advertising

- Excellent analytical skills and the ability to make recommendations to change approach or strategy

- Strategic and creative thinker with a track record of driving results

- Familiarity with tools like Web Engage, Google analytics

- Strong communication skills

- Ability to develop, organize, and maintain process documentation

- Excellent grammar, punctuation and spelling skills

- Experience/consistent performance in the deadline-oriented environment due to tight time restraints and volume of work

- Ability to manage multiple projects and juggle priorities

- Clear, effective communicator verbally and in writing with the ability to be persuasive

- Demonstrated ability to work productively with counterparts in a cross-functional capacity. An uncompromising approach to hitting deadlines

- Results-oriented; proven ability to prioritize, drive and achieve results through self and others under time pressure

- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment

- Editorial mind-set that seeks to understand what audiences consume and how to create it

- Ability to analyze and present content and social performance

- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of traffic, leads and sales