Refyne - Product Marketing Role - Acquisition & Activation

The Role:

- The Business Lead will be responsible for implementing the consumer growth strategy to enable the company to grow, thrive and maintain a healthy financial position in the market specific to the category.

- The business lead is expected to understand and execute initiatives and tactics to grow accounts and improve funnel conversion.

What you'll do:

- Drive the acquisition and activation targets for the org by end to end designing plans to drive/improve the customer funnel

- Tracking progress of accounts and plan initiatives to acquire and activate them

- Plan interventions basis insights and feedback given by the marketing analytics team

- Budget planning and tracking

- Solve for structural problems at a central level to speed up the growth of the category

- Collaborate with cross-functional internal partners in marketing, operations, technology and product to execute multiple category and central level projects

- Predict resources needed to reach objectives and manage resources in an effective and efficient manner

- Prepare budget based on scope of work and resource requirements

- Track project costs in order to meet budget

- Develop and manage a detailed project schedule and work plan

- Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress

- Utilize industry best practices, techniques, and standards throughout entire project execution

- Acumen for business and know-how of the levers impacting the same

- Ability to manage a team and multiple projects at the same time

- Grip on competition and updates on targeted industries (extremely critical)

What we're looking for:

- A bachelor's degree or master's degree in a related field

- Ability to lead teams of various sizes and see initiatives through to completion

- 8 - 10 years of business management and experience related to the category

- Proven ability to solve problems creatively

- Strong interpersonal skills and extremely resourceful

- Proven ability to complete projects according to outlined scope, budget, and timeline

- Experience of driving acquisition and activation

- Budget management experience. Should have worked on P&L in previous roles