Refyne - Product Marketing Manager - B2B

The Role:

We're looking for an experienced Product Marketing Manager, as part of the marketing team, to develop and execute marketing strategies to increase product awareness and adoption.

The role reports to VP, Marketing, B2B

What you'll do:

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors

- Content Development - Conceptualize and craft educational product and solution content for a variety of platforms including battlecards, pitch decks etc.

- Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players

- Draft compelling copy for different collateral types and audiences

- Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive awareness and demand

- Evangelism - Serve as a company spokesperson and go-to product expert

What we're looking for:

- 5-8 years of experience in a product marketing role

- Developing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, etc.

- Leading in-depth market research and analysis

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.

- Drafting copy for pitch decks, brochures, and other sales materials

- Collaborate with cross functional teams including sales, operations, senior leadership and more

- Working with an early stage startup/B2B - a huge plus