Refyne - Content Lead - B2C

Responsibilities :

- Develop a differentiated content strategy with a strong emphasis on visual content

- Building a content strategy - across channels (blog, social media, SERP) and formats (video, text, memes and more)

- Plan and write content that is effective to acquire, engage and retain users, ensuring the content is share-able on social media

- Create category-shaping content that can strengthen the brand

- Owns the content calendar and ensures this is delivered through a combination of sources in-house team, influencers, brands, and users

- Ensure content generated is in line with the brand guidelines

- Monitor the engagement for the content generated and incorporate learnings with agility

- Conduct keyword research and use SEO best practices to increase organic reach

Qualifications :

- 7+ years of overall experience in building and executing content strategies (added advantage - Fintech/Ecommerce industry experience)

- Entrepreneurial mindset: Works proactively, takes calculated risks, independent thinking, and decision making

- Someone who can balance strategy with execution

- Experience of handling a team of 5+ people

- Ability to write short form content (like push messages, SMS, etc.) as well as long form content (like emails, blogs, newsletters, etc.)