Refyne - Content Lead - B2B

The Role:

We're looking for an experienced Junior Content Writer, as part of the marketing team to drive and produce content. The Content Writer will have to experiment with communicating a new financial product to a B2B audience, driving meaningful messaging in novel ways.

The writer must learn to catch the pulse of prospective customers, understand their needs and position the company strategically in the market.

What you'll do:

- Design content marketing strategies and set short-term goals

- Ideate and plan the content calendar for the month and ensure timely execution of the same

- Undertake content marketing initiatives to achieve business targets

- Create and draft content for Refyne's content properties such as blogs, websites, e-books, social media etc.

- Draft copy for digital campaigns such as Linked In, etc.

- Collaborate with design to produce high quality collateral

- Deliver engaging content on a regular basis and inspire team members

- Edit, proofread and improve content

- Optimize content considering SEO and Google Analytics

- Maintain and update website content regularly and analyze web traffic metrics

- Share content through various channels, ensuring strong web presence

What we're looking for:

- Create and draft content for Refyne's content properties such as blogs, websites, e-books, social media etc.

- Draft copy for digital campaigns such as Linked In, etc.

- Receive customer feedback and generate ideas to increase customer engagement

- Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc.

- Take an active interest in analyzing metrics of all published content, use feedback to improve engagement metrics on social media & campaigns

- Work on content management systems such as HubSpot

- Follow and implement best practices for content optimization such as finding and using relevant keywords, etc.

- Work with the relevant teams to develop content marketing ideas to push content to relevant TG