Reev Travels - Senior Manager - Product & Marketing

Senior Product And Marketing Manager

Position Title : Senior Product and Marketing Manager

Job Summary :

- The Senior Product and Marketing Manager is responsible for overseeing the development, launch, and promotion of new products and services.

- They will lead cross-functional teams of designers, developers, and marketers to drive product development from ideation to market launch.

- They will also be responsible for creating and executing marketing strategies to promote the company's products and services, as well as analyzing market trends and consumer behavior to identify new opportunities for growth.

Key Responsibilities :

Product Management :

- Lead product development efforts, working closely with cross-functional teams to develop and launch new products and services

- Conduct market research to identify customer needs, industry trends, and competitive landscape

- Develop product roadmaps and prioritize features and enhancements

- Define product requirements and work with designers and developers to create product specifications

- Conduct user testing and gather feedback to inform product iterations

Marketing :

- Develop and execute marketing strategies to promote company products and services, including messaging, positioning, and pricing

- Develop marketing materials, such as sales collateral, product videos, and product documentation

- Develop and execute digital marketing campaigns across various channels, including email, social media, and paid advertising

- Analyze market trends, consumer behavior, and customer feedback to identify opportunities for growth and optimization

- Monitor and report on marketing campaign performance and adjust strategies as needed

Leadership :

- Build and manage cross-functional teams of designers, developers, and marketers

- Provide leadership, guidance, and mentorship to team members

- Collaborate with other departments, including sales, customer success, and finance, to ensure alignment on product and marketing strategies

Qualifications :

- Bachelor's degree in business, marketing, or a related field; MBA preferred

- 3+ years of experience in product management and marketing roles

- Experience leading cross-functional teams and working with designers and developers

- Strong analytical skills and ability to use data to inform decisions

- Excellent communication and presentation skills

- Proven ability to develop and execute successful marketing strategies

- Knowledge of digital marketing channels, including email, social media, and paid advertising

- The Senior Product and Marketing Manager will be a key player in driving the growth of the company's product portfolio and ensuring the successful promotion of those products in the marketplace.

- The successful candidate will be a strategic thinker, a collaborative leader, and a skilled marketer with a passion for product development.