RedCarpet - Business Analyst - Strategy & Modeling
- RedCarpet is one of India's largest issuers of revolving credit instruments to the new-to-credit market. We have over 1.7 lakh plastic in 28 cities and a couple of million users of virtual revolving credit on our app. Our products include different kinds of cards as well as the new upcoming UPI 2.0 Overdraft system. At RedCarpet, we have built and own the stack - everything from acquisition to underwriting to collections is built in house. We also leverage our NBFC subsidiary (Redux Credit Finance Pvt Ltd) to power some of these lines.
- This is what our card looks like : https://www.redcarpetup.com/2019/12/19/redcarpet-card-design/
- We are targeting a multi-billion dollar market (on the lower end) while building a fundamental #MakeInIndia company. We work closely with the Niti Aayog, RBI, NPCI and the Startupindia/DIPP and contribute our policy papers and opinions on a highly regulated space like lending.
- We have chosen to take a higher ethical ground through design, long before privacy concerns ever surfaced in India - https://www.redcarpetup.com/2017/11/29/design-for-honesty/
- We are building the Capital One of India. We are creating very smart, high engagement, revolving credit products for India. Think credit cards and UPI 2.0 OD accounts. We will build on top of all kinds of regulatory infrastructure.
- This is who we are - https://www.redcarpetup.com/careers/ and https://www.instagram.com/redcarpetuplife/
Some of the press around what we are doing is here.
- http://tech.economictimes.indiatimes.com/news/technology/yes-bank-taps-ai-to-directly-offer-small-loans-to-students/59484785
- https://www.yesbank.in/media/press-releases/10-start-ups-graduate-from-yes-fintech,-yes-banks-business-accelerator-program-for-fintech-start-ups
- https://yourstory.com/2016/05/google-launchpad-india-2016/
- https://youtu.be/xoZsNN9UGlQ?t=301 (Google Launchpad best startup feature)
- https://twitter.com/DIPPGOI/status/938345126526459905/photo/1 (showcased at GES innovation summit for the PMO)
- https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/fintech-startup-redcarpet-collaborates-with-neostencil-to-provide-student-loan-for-premium-government-job-tuition-fee/articleshow/65245884.cms
What is the kind of work you can expect?
- YOU WILL BUILD AND OWN A BUSINESS P & L. You may end up owning an entire credit card portfolio.
- Identifying business challenges and opportunities and use analytical tools to solve them
Ex. : Identifying key reasons that drive customer conversion and how to improve it
- Building models/analysis to evaluate new product lines or new market segments
Ex. : Designing our product characteristics
- Dimensioning and supporting marketing efforts for products
Ex. : Deciding when and how much to invest in marketing campaigns as well as which audience to target how
- Generating insights and ideas to improve customer experience and our technology
Ex. : Improving our fraud-detection models to better protect our customers
- Creating risk models and hypothesis to predict future performance of our customers, helping the company make growth decisions
- Managing the execution of your proposals, from operational feasibility to monitoring results
Ex. : Launching a customer survey and acting on the results
- Partnering with our engineers, data scientists and designers to coordinate and prioritize tasks involving your analysis
Ex. : Testing different communication templates and tracking the effectiveness of each one
Compensation will include market standard salary and significant ownership of the company through stock options.
Important : For the next 12 months - we are open to this being a remote/WFH role
Interview process : Written 6-pager analytical interview.
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