Role Summary/Purpose:  - Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives  Key Responsibilities:  - Work closely with the Senior Brand Director for building and strengthening all the brands - redBus.in (consumer facing), seat seller (agent facing) and BOGDS (bus-operator facing).  - Develop brand strategy and a vision for the redBus brand   - Be innovative and think out of the box. Design new creative ways to promote the brand.  - Conceptualize & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) campaigns as per business needs  - Liaison with and manage the Creative, Media, and PR Agencies  - Manage the Media planning and buying activities  - Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.   - Work across different internal and external teams to ensure effective implementation  - Commission Market Research from time to time as required.  - Establish and manage brand collaborations and partnerships.  - Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Bangalore

redBus.in - Brand Manager 

redBus.in - Brand Manager  ,Job Description for redBus.in - Brand Manager  in redBus.in in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for redBus.in - Brand Manager  in redBus.in in  Bangalore for (4-6) years of experience. Apply Now!