Recykal - Manager - Growth Marketing

Recykal is seeking a dynamic and results-oriented individual for Growth Marketing to join our team. The
ideal candidate will have a deep understanding of digital marketing strategies, a proven track record of
driving growth for technology-driven companies and passion for sustainability .

Roles and Responsibilities:

- Has experience of marketing to (and not for) one or more of the following - enterprises/consumer brands, MSMEs/manufacturers/recyclers and SMEs/retainlers/waste aggregators.

- Understand, Recykal's products/solutions, their target audiences , pain points and value propositions

- Ideate, disruptive marketing projects that scale acquisition & retention for Recykal's business verticals

- Substantiate the ideas with detailed execution plans defining program objectives and KPIs, optimizing campaigns to maximize ROI. with milestones and timelines

- Accelerate, the execution done by digital, social, brand and content teams

- Analyze, marketing project performances and calibrate to improve ROI

- Report, project performance dashboards to management with the key areas success and learnings

- Track, and Manage marketing spending efficiently and effectively across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.

Skill Sets Expected:

- Proven experience in marketing strategy development and execution.

- Strong understanding of ideal customer profiles, target audiences, and value propositions.

- Experience with utilizing multiple marketing channels to communicate with target audiences.

- Proficiency in analyzing campaign performance and generating informative reports.

- Excellent communication and collaboration skills.

- Ability to drive and ensure goal congruence with the execution team.

- At least 4 to 7 years of experience in Digital or Social Media Advertising.

- A stronghold on Web Analytics, A/B Testing, and metrics-driven marketing.

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.

- Excellent verbal and written communication skills.

- High levels of integrity, autonomy, and self-motivation.

- Comfort in a fast-paced, entrepreneurial, start-up environment.