Recordent - GM/AVP - Product Marketing

Job Responsibilities:

- Market Research and Analysis: Conducting research to understand customer needs, industry trends, and competitor offerings. Analyzing market data to identify opportunities and threats.

- Marketing Collateral Development: Overseeing the creation of marketing materials such as blogs, brochures, case studies, whitepapers, creatives, videos, and website content.

- Digital Marketing: Developing and implementing digital marketing strategies to create product and brand awareness, generate leads, and drive customer acquisition. This includes activities such as email marketing, content marketing, social media marketing, search engine optimization (SEO).

- PR Management: Liaising with the PR agency to manage press releases and external communications.

- Lead Generation and Nurturing: Developing lead generation programs to attract potential customers and nurturing leads through the sales funnel. This includes activities such as SMS/ Email/ WA campaigns, LinkedIn/ Twitter campaigns, webinars, events, etc.

- Sales Enablement: Providing sales teams with the tools, resources, and training they need to effectively sell the software product. This includes sales presentations, product demonstrations, sales collateral, and competitive intelligence.

- Customer Engagement and Retention: Developing strategies to engage existing customers, drive customer loyalty, and reduce churn. This includes customer feedback, user communities, customer referral programs, etc.

- Performance Tracking and Reporting: Monitoring and analyzing marketing performance metrics such as leads generated, conversion rates through the funnel, returns on marketing expenses, user activation rate, churn and retention rates, etc. Using data to optimize marketing campaigns and strategies.

- Cross-functional Collaboration: Collaborating with other teams such as product development, technology, sales, customer service, and finance to align marketing efforts with overall business goals and objectives

Key Requirements:

- Experience in using market research tools and methodologies.

- Excellent writing and communication skills to oversee the creation of various marketing collateral

- Creative thinking to develop compelling and engaging content that resonates with the target audience

- Experience with content management systems (CMS) and design software is a plus

- Proficiency in developing and implementing digital marketing strategies across multiple channels including email marketing, content marketing, social media marketing, and SEO.

- Knowledge of digital marketing tools and platforms for campaign management, analytics, and optimization.

- Proficiency in monitoring and analyzing marketing performance metrics to track the effectiveness of campaigns and strategies.

- Experience with data analytics tools and reporting platforms.

- Strong interpersonal skills to collaborate effectively with cross-functional teams including product development, sales, and customer service.

- Ability to prioritize tasks and manage multiple projects simultaneously

Qualification:

- Preferred: Post Graduation in Business Administration or Management

- Must have: Bachelor's Degree in any field

- Preferred: 2+yrs experience in SAAS Product Marketing Role

- Must have 4+yrs of experience in Marketing Role

To apply, click here: https://www.recordent.com/careers