Rebel Foods - Product Manager

Product Manager-Rebel Foods

A Rebel Product Manager

If your brain is flooding with questions around the relevance of a role like Product Manager in a restaurant company, take a look at the companies that are the consumer internet greats of our times. Although these industries existed for hundreds of years, a few managed to disrupt them with the power of their product. Imagine how interesting a role like Product Manager can be at Amazon - a retail company, Airbnb - a hospitality company, or Netflix - media services company. Today there is one of the most valuable consumer-oriented firms. They are trying to disrupt their respective ecosystems every day through the power of their product, by creating unique and delightful experiences for every customer. As a hardware example, observe how Tesla has shaken up the automobile industry, forcing giants like Toyota and Volkswagen to rethink their entire product roadmap. Technological innovations like electric drivetrains, batteries, and connectivity were key factors in the success of their cars, along with radical designs and a superior user experience. The only large industry where technology has yet to make a similar impact is the Food industry, where the largest players are still predominantly offline - McDonald's being a prime example. We at Rebel Foods are working to change the operating paradigm of this 500-year-old industry. With 15 brands (Faasos, Behrouz Biryani, Oven Story Pizza, and more), 3000+ internet restaurants, 350+ cloud kitchens, spread across 30+ cities, 4 countries, and growing, we are the worlds largest and fastest-growing Internet Restaurant/Cloud Kitchen company. Our mission is to transform the way food is prepared and delivered, achieving a consistently great customer experience. - offline or internet. Below are a few blogs about our company mission and growth story. Furthermore, this platform now powers the scaling of brands not owned but partners. We have more than 10 brands ranging from delightful food start-ups to global majors - such as Wendy's or Mad Over Donuts, Slay Coffee in India, or Holy Cow Curry Sauces in the UK - growing on the network. This gives us the ability to play across all customer food missions/occasions through the same infrastructure base. This way, we have completely changed the way restaurant businesses are built and are channeling our efforts globally for building restaurants on the internet.

Product History @ Rebel

In order to understand more about the challenges that you might face at Rebel, its important that we go back to the inception and get acquainted with our journey to date. From the times when we were an offline business having high street stores having one brand, to our evolution as a company that uses smart kitchens - we have traversed the phone, web, and app channels over time. From being a single brand restaurant, we moved to be a parent company with a dozen restaurant brands under the umbrella, while simultaneously moving our operations from a single kitchen to more than 350+ locations across 45 cities. All of this was achieved through products built to power innovation and through the continuous delivery of unique and delightful experiences to our customers. To give you an additional perspective, the team has built more than40+ products in the last 5 years. It spans numerous brand apps and websites, driver apps, CRM tools, kitchen operation systems, dashboards, and reporting systems, loyalty programs, invite & earn programs, integration with multiple 3rd party systems, analytical systems, Recommendation Engines, IoT platforms, Learning Platforms, Inventory platforms, Marketplace Systems and others. This enabled us to tackle the massive complexity of a multi-brand operation while keeping all parts of the business dexterous and optimized. All of us have a passion for using technology to solve complex problems for our customers. We have a flat organization, with a culture of teamwork, open communication, and questioning the status quo. To get a flavor of some of the work done by the team, and a better understanding of why, please read the post below:

https://jaydeep-barman.medium.com/how-to-build-1000-restaurants-in-24-months-the-rebel-method-cb5b0cea4dc8

https://jaydeep-barman.medium.com/why-is-rebel-foods-hiring-super-talented-engineers-b88586223ebe

https://medium.com/faasos-story/winning-the-last-frontier-for-consumer-internet-5f2a659c43db

https://medium.com/faasos-story/a-unique-take-on-food-tech-dcef8c51ba41 

Future of Product @ Rebel

We are now on to the task of building our next generation of products to disrupt the food space. This will start with revamping our consumer-facing products and streamlining internal systems and processes through breakthrough innovations to deliver unique Memorable, delightful and safe experiences to customers every time. The team is currently building the Brain (AI, Machine Learning, analytics to drive every business decision of the company), the Body (robotics/IOT led automation at our/customers Kitchens, driving tremendous operational efficiency), and the mind(an omnipresent one-stop food app, building an AI/ML-driven virtual personal butler for customers across the app, web, and voice, like Netflix of food and others, and bringing intelligence in customers kitchen). This means the product team has to work with each and every function of the company to build solutions that would be a first in the world. We are essentially building a set of tightly integrated never before seen products across the entire stack, and we need to ensure each of these channels grows and achieves the maximum possible revenue.

The Role

To get closer to our ambitious vision, we want to build the products in a more focused and dedicated manner than what is being achieved currently. You should be customer-obsessed, smart and analytical, strategic yet execution-focused, passionate about solving problems through technology and must have shown some entrepreneurial leadership in the past. You will not only be responsible for building products but also be responsible for these products to deliver results. You will work closely with the Business, Engineering, and Data teams and will report to the CPO of the company who is also a founding member at Rebel.

What You'll be doing - 

- You'll conceptualise and build new products & features which are accurate, scalable, and impactful. 




- You'll ambitiously think and define product vision and strategy. 




- You'll own product releases by collaborating with technology, design, and QA teams. 




- You'll define & own product KPIs for your product. 




- You'll build strong product insights through consistent customer engagement and market research and contribute to product vision. 




- You'll evaluate the market competition and position the product line to appeal to the user. 




- You'll constantly analyze product performance post-launch and iterate on the same to keep improving the product experience. What You are required to bring to the team:

- Your appreciable know-how of technology that goes behind the product, high level of understanding of the impact of technology on the product roadmap. 





- Your passion for data and an exceptional ability to solve complex problems. 




- Your mindset will constantly think about ROI, business, and revenue. 




- Your ability to work in cross-functional environments including working closely with OD, Brands, Ops, customer support, and engineering teams. 




- Your ability with strong communication, problem-solving, and stakeholder management PM Tools - Basecamp, Jira and Slack

The Rebel Culture

Finally, but most importantly, Rebel is not your usual workplace. The following slides will give you a sense of our culture, how Rebel conducts itself, and who will be the best fit for our company. We suggest you go through it before making up your mind. Its not everyone's cup of tea. 

https://www.slideshare.net/JaydeepBarman/culture-rebel