Rebel Foods - Manager - Category Management - Eatsure

Manager - Category Management - EATSURE

Manager - Category Management - EATSURE

- Are you the "hungry for action" type, entrepreneurial, mildly crazy (not schizophrenic, if you don't mind) and always looking for good food? Go ahead, read further :

- The world is changing in ways we may have never imagined. And what happens to us our careers, our businesses, our lives as the world around us is transforming?

- There are 2 options here - we either transform, grow and evolve by adapting to change or else.. (Well that's a straightforward answer!)

- The challenge for most companies has always been that they are focused on creating the best solution to a given problem.

- They often forget that the problem itself might change. When they're busy building the strongest, most sophisticated product or service, they stop thinking of the possibility that the need for what they were solving for has vanished and hence they need to adapt! "Built to Last" might have been a popular mantra, but "Built to Adapt" to what the "customer wants" is truly the way to go!

- That's the REBEL SPIRIT - we've always reinvented ourselves to ensure we don't just adapt to the changing ways of the world but we do so with utmost dedication and belief in succeeding.

- EatSure was born out of a similar REBEL disruption value system.

- Over the years, while we have attempted solving for a lot of customer food missions with the portfolio of our brands (& have had few victories there), there are a lot of unsolved problems when it comes to how food is being ordered(offline/online) & the entire experience around it (read distribution) and solving them is our key focus while creating a D2C play.

- Post COVID, this intent took a much more magnificent shape and was born as Eatsure with a soul of "asSURance" and a core proposition of 'ordering from multiple restos in one go'.

What Is EatSure ?

- EatSure is an omnichannel (digital and physical) FOODCOURT with category leading trusted restaurants. It's creating a whole new category - not a food delivery app with millions of random places to eat from but a curated FOODCOURT at your fingertips with the country and world's most trusted and loved brands!

- #OnlyOnEatSure you can mix and match your favorite restaurants - All in one single order!

- EatSure gives you everything for every food craving of yours from the most trusted and loved restaurants which are present pan India - be it Biryani from Behrouz, Pizza from Ovenstory, Burgers from Wendys, Wraps from Faasos, Wholesome Everyday Indian Khana from Lunchbox, Flavours of the world in a bowl from The Good Bowl, India's Best coffee - Slay Coffee, Desserts from Sweet Truth and the list goes on!

- EatSure has a food ordering app and offline food courts and corporate counters and many more.

- EatSure is the only platform which gives you 100% assurance about all aspects of your food order -people, processes, produce, packaging.

- At EatSure - we control everything for all restaurants - right from supply chain, packaging, kitchen operations, cooking and delivery and hence we give you the most assured food experience.

- EatSure is present across the country in over 75 cities and has over 4000+ online restaurants.

Reasons to Believe :

- USP: Its SMART Foodcourt with Mix and match food from multiple cuisines, and various trusted restaurants - all in one single order.

- Produce: Transparency on ingredients/nutrients across the most trusted brands.

People / Processes / Packaging: Assurance about your food (Medically certified staff, 200+ Stringent Quality Checks in the kitchen, Tamper proof Packaging etc).

Place - SMART Foodcourt , it's not just app but also an offline extension in a SMART way.

- Loyalty: Earn Sure Points worth order amount on every order and use this as currency for all your orders on the app or in store or vice versa.

The Role :

- The Category Manager is one of the most critical roles within the D2C team. S/he is responsible for deciding what the customer sees on the platform (essentially owning the funnel and customer journey) and making a great impression to make sure they are delighted to transact, not just on their first visit, but also keep coming back with the multitude of offerings on EatSure.

- You're excited about this opportunity because you will.

- P&L Owner for ES Exclusives: Manage the ES Exclusives proposition, which is a major contributor to ES revenue. Responsibilities include overseeing pricing strategies, product selection, and optimizing gross margins. Ensure the competitiveness and profitability of the ES Exclusives by continuously enhancing product offerings and pricing models. Collaborate with cross-functional teams to drive growth and innovation Output Metric for Measurement: ES Revenue & Gross Margins.

- Building 'Properties' on the platform: ES runs 5-6 monthly properties based on consumer-insights to merchandise, communicate and display those offerings on the storefront. For example: 'Month End Mania' is our longest running property which offers/displays high value benefits to users due to the lean-spending behavior in the last week of the month. The Category Manager is expected to align with cross functional owners of brands, growth and product to design new and execute current properties. Output Metric for Measurement: Home to Product Added Funnel

- Cross-Sell & UpSell: As an aggregator with full-stack support, ES can offer various missions across trusted brands in a single order to the customer. The Category Manager is responsible for identifying various touch points and offer customer-first suggestions for cross-sell/upsell across missions. S/he is also expected to align with respective brand heads to come up with customized solutions which match the needs of the upsell/cross-sell requirements. Output Metric for Measurement: Gross Margin Per Order, Merged Orders%| ie % of orders with >1 brand ordered)

Peak Day Planning & Execution: As food is one of the most important focus areas of any cause of celebration, it becomes very important for ES to play a pivotal role in making these days more joyous for our customers. The Category Manager is expected to align with various teams to make sure we curate and promote the right offering for the customers during these days on the storefront.

- Storefront Management & Online Merchandising: The Category Manager is responsible for the strategic placement of products & properties across all the app storefront touch points and also maintaining hygiene across these touchpoints as well. S/he will also be responsible for coordinating with the product/tech team requirements/bug fixes which can smoothen the customer experience on the app. Output Metric for Measurement: Home to Order Check Out Funnel

- We're excited about you because.

- You're a Problem solver: You can independently translate high-level goals into actionable plans, and you are excited to build those plans yourself.

You're analytical: You let data tell the story, and you're comfortable pulling your own data in SQL or modeling in Excel.

- You're naturally curious: You always look for ways to innovate and improve.

You're gritty: You roll up your sleeves and do whatever it takes to make things successful. You never say never!

- You're a world class communicator: You are able to tell the story of the exclusive offering/new launches you created to different audiences and through different mediums in the most effective way.

- You're a dedicated people leader: People management experience, and a proven track record as a culture carrier with an advocate for DEI initiatives.

Key Requirements :

- Unlike any other such job opening, stating that one must be a creative thinker with strong analytical ability, data-driven thinking, knowledge of digital world blah blah is something we would refrain from, after all, those are a given, else you wouldn't be able to make sense out of whatever we have belabored till now.

- One key skill that we expect for this role is that of being a hustler! This is the elixir that every person in the EatSure team has to have to ensure this philosophy and the app will outlive us. After all, consumers experience a product, and cherish an offering but what makes the difference is the value that it creates / the emotional selling point as we call it!

Should you be interested, please get back to us with a write up response on the following :

- Who you are as a person and what experiences made you so.

- Why do you want to come to this "abnormal" company (preferably including your hidden agendas - because they are usually the real ones) and why do you think you'll love this role.

- One thing that you have discovered in life yourself, using the first principle.

- Your experience thus far makes you believe you'll be able to rock our boat!