Rebel Foods - Business Lead - Non Restro Mission

About Rebel Foods

We are surrounded by the world's leading consumer companies led by technology - Amazon for retail, Airbnb for hospitality, Uber for mobility, Netflix and Spotify for entertainment, etc. Food & Beverage is the only consumer sector where large players are still traditional restaurant companies.

At Rebel Foods, we are challenging this status quo as we are building the world's most valuable and exciting restaurant company on the internet, superfast. If your brain is flooded with questions around the relevance of a role like "Business Lead - Non-resto missions" in a restaurant company, take a look at all these great companies in consumer tech. They have been able to build a series of missions which are away from their core but are aligned to the core mission for which these companies exist. For example, AWS/Alexa for Amazon on anything ecom, Self driven cars for Uber to power mobility, Whatsapp/Insta of Facebook to solve for social network, Skype/Linkedin for Microsoft and the list goes on.

The opportunity for us is immense due to the exponential growth in the food delivery business worldwide which has helped us build 'The World's Largest Internet Restaurant Company' in the last few years. Rebel Foods' current presence in 8 countries (India, Indonesia, UAE, UK, Malaysia, Singapore, Bangladesh, Philippines) with 44 + brands (own + 3rd party) and 4000+ internet restaurants has been built on a unified platform - The Rebel Operating System. Some of these blogs explain more - Medium 1, Medium 2, Medium 3. While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences.

Our mission is to "Bring delightful and trusted F&B brands across all customer food missions in every neighborhood in the world, on a singular platform".

The Role

- At Rebel, everything starts from the customer and we work backwards from him/her to make sure we are solving for him/her needs. Based on our preliminary research, there seem to be many customer first opportunities that could be built on top of our kitchen footprint and operating system. With our scale and footprint, we are uniquely positioned to bring magical new experiences for our customers beyond restaurants. And the opportunities range from Fresh Meat, RTE/RTC, Regional Snack Delicacies to solving for corporate cafeterias, or at home meal kits, smart devices to cook etc. Anything that helps the customer in his/her missions around food which is not a restaurant.

- To get closer to our ambitious vision on the non-resto missions business, we would be deeply focusing and building the business line from here on just as we have done for the restaurant missions. The business line as we read is a startup inside Rebel and thus requires massive nurturing and guidance to make it stronger everyday.

- We are looking for individuals who are customer obsessed, smart and analytical, strategic, hustler, passionate about solving problems through technology, and have had an entrepreneurial stint in the past. Most importantly, should be a 0-1 person who doesn't stop inventing for the customer in spite of multiple failures. You should be ready to fail and learn continuously to create something magical for the customer. We strongly believe one success out of 10 inventions in this business line will bring in a massive step change both in our company and overall customer experience.

- You will be responsible for ideating/identifying non-resto food missions, executing and achieving product market fit with the help of functions across the company leading from the front, and be responsible for the PnL for particular missions.

- While for us it is still Day 1, we know we are in the middle of a revolution towards creating never seen before customer-first experiences. We bring you a once-in-a-lifetime opportunity to disrupt the 500-year-old industry with technology at its core.

The Rebel Culture

Finally, but most importantly, Rebel is not your usual workplace.

The following slides will give you a sense of our culture, how Rebel conducts itself and who will be the best fit for our company. We suggest you go through it before making up your mind. It's not everyone's cup of tea.

https://www.slideshare.net/JaydeepBarman/culture-rebel