React Labs - Brand Manager

At Up- we want to change the way you live at home! We are building consumer technology that will make your life not just better but great again! All the devices we buy for our home today don't inspire much interest or thinking beyond - best value for money, which is defined by the number of features it has.

We are starting with every Indian's favourite topic - Food! In 2022, you shouldn't be eating the same boring food every day. We want to change your relationship with what you eat and how you make it. With the delishUp- , we have built a device that won't just show you how to cook something, but also help you make it, minus the sweat, the tears, and the burning.

- # - Education + Experience Requirements :

- MBA with a specialisation in Marketing

- 3-5 years of Brand & Marketing Operations experience

- Prior experience in an early stage startup is necessary. D2C experience preferred.

- # - Brand Manager Roles & Responsibilities :

This is a hands-on role at a pre-seed hardware startup. We are looking for a team member who can get their hards dirty and turn things up to 100 for our customers and us.

- Working with all functions - including Product, Tech and Business to deliver the best consumer experience.

- Drive consumer experience that reflects the brand's promise and meets consumer needs.

- Create customer communication for all touch points - email, social, community, in-app

- Create & execute marketing and advertising campaigns to strengthen brand identity

- Execute and deliver on marketing campaigns to drive WOM

- Write pitches, blog posts and articles

- Execute campaigns to increase top of the funnel interest and recall of product

- Drive campaigns to establish the value proposition of the brand and product

- Build relationships with influencers, journalists and media outlets

- # Other - Skills :

- Ability to execute on strategy

- Ability to multitask

- Excellent written and verbal communication skills

- Strong research and analytical skills

- Budget-management skills and proficiency

- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.