RBL Bank - Product/Portfolio Manager - Credit Cards

Product Portfolio Manager

About Credit Cards at RBL Bank:

RBL Bank Credit Cards is currently in the top 5 Credit Card issuers across the country on volume, spend/card. We are also targeting tripling our revenues year on year with a strong customer sided focus.

About the role:

Function - Product/Portfolio Manager - Credit Cards

Grade - Manager / Senior Manager

College - Tier 1 / Tier 2

Qualification - Post Graduate (PGDM / MBA) - specializing in Marketing/IT/Analytics/General management

Batch - Onwards 2017 / 2018 / 2019 /20

Under Graduate - Degree in BE would be handy

Desired profile/Skills:

Techno Product Manager :

- Ability to create customer journeys UI/UX

- Create new opportunities for enhancing engagement to its existing customers.

- Create, build and launch product proposition with technology to enhance engagement on portfolio for superior customer experience.

- Bridge between Business, Tech & design. Inherently cross functional role, elicitation, gathering and documentation

- Run beta and pilot programs to enhance engagement towards customer usage and activation.

- Design and implement product launched for all online/offline channels (app, chatbot, call centre)

- Developing and implementing a company wide go to market plan and working with all departments to execute.

- Planning, creating, launching, and analysing marketing campaigns for existing customers.

- Sound technical understanding, digitally savvy and analytical bent of mind with strong hold on numbers

- Ability to analyze business requirement and effectively communicate to existing customers

- An eye for detail, ability to review the technical/capability development through all stages - Requirement, development and post development roll out.

Analytical and Data Scientist :

- Candidate should have strong acumen towards data and insights to arrive at a beta marketing program.

- Good skill on Microsoft office would be key and knowledge of SQL will be handy.

- Strong background in data analysis, including experience in extracting and manipulating data using SQL, leveraging advanced Excel features.

- Understand the business requirements and prepare requirement reports , deep analysis /use cases

Key Deliverables :

- Conceptualize, plan and design customer journeys on various digital channels

- Plan, lead & drive digital capability development, projects targeted to deliver new enhancements to existing as well as New capabilities.

- Use customer insights, trends, competitive knowledge and business metrics to strategically identify and lead the development and execution of new marketing capabilities and platform initiatives.

- Closely work with internal stakeholders and external teams for the roll out of new campaigns and new digital capabilities.

- Partnership with various functions such as IT, Analytics, Risk, Operations and Servicing teams to drive new projects and process initiatives

- Design & execute Marketing Growth Campaigns, initiatives to deliver against aggressive Spends Growth, Spend targets and increase monthly active customers within the portfolio.

- Track and monitor Customer Spends, transactions trends and partner with relevant merchants to increase customer engagement and spends.

- Monitor and control Inactivity at overall portfolio level, and ensure a focus on spend inactivity and plan initiatives to control and reduce.

- Leverage insights of key contributing factors to inactivity to develop strategies and activities which increase Monthly Activity

- Experience in financial services is not mandatory but is preferable.

- Knowledge of the Banking/Payments/Insurance industry

- Superior analytical skills required

- Strong communication and presentation skills mandatory

- Candidates working with Banks/NBFC,fintech, ecommerce, telecom, payment aggregators in product /portfolio roles will be preferred.