RBL Bank - Portfolio Manager

About Credit Cards at RBL Bank:

RBL Bank Credit Cards is currently in the top 5 Credit Card issuers across the country on volume, spend/card. We are also targeting tripling our revenues year on year with a strong customer sided focus.

About the role:

Function - Product/Portfolio Manager - Credit Cards

Grade - M/SM/AVP

Job Description:

Product/Portfolio Management:

- Create new opportunities for enhancing engagement with existing customers.

- Create, build and launch product proposition with technology to enhance engagement on portfolio for superior customer experience.

- Bridge between Business, Tech & design. Inherently cross functional role, elicitation, gathering and documentation

- Run beta and pilot programs to enhance engagement towards customer usage and activation.

- Design and implement product launched for all online/offline channels (app, chatbot, call centre)

- Developing and implementing a companywide go to market plan and working with all departments to execute.

- Planning, creating, launching, and analyzing marketing campaigns for existing customers.

- Track and monitor Customer Spends, transactions trends and partner with relevant teams/stakeholders to increase customer engagement and spends.

- Partnership with various functions such as IT, Analytics, Risk, Operations and Servicing teams to drive new projects and process initiatives

- Leverage insights of key contributing factors to inactivity to plan initiatives and activities which increase Monthly Activity

- Create new opportunities for enhancing engagement to its existing customers.

- Create, build and launch product proposition to enhance engagement on portfolio for superior customer experience.

- Bridge between Business, Tech & design. Inherently cross functional role, elicitation, gathering and documentation

- Closely work with internal stakeholders and external teams for the roll out of new initiatives/projects/campaigns and new digital capabilities.

- Run beta and pilot programs to enhance engagement towards customer usage and activation.