RBL Bank - Campaign Management Role

Campaign Management

Job Title : Campaign Management/Analytics Job

Department/Group : Business Team

Designation : Senior Manager/ AVP

Location : Gurgaon

Travel Required : No

Work Experience : 8 to 9 Years

Reporting Manager : Designation DVP

Job Description :

ROLE & RESPONSIBILITIES :

- Planning, executing, tracking and analysis of marketing campaigns

- Responsible for the entire lifecycle of a campaign, from inception to launch to the evaluation of results

- Lead A/B testing, performance optimization and campaign enhancement efforts

- Build workflows and execute trigger-based campaigns throughout the customer lifecycle to increase customer penetration

- Troubleshooting issues and bugs related to marketing automation

- Proactively monitor and analyses key KPIs to identify and implement opportunities for campaign optimization

- Ability to think logically and build complex lists while keeping in mind business and marketing strategies

- Deep understanding of campaign process and assist team with planning requirements, tracking and data quality

- Knowledge of the database structures

- Learn and apply new technologies continuously. Evaluate, recommend, and implement the best technologies and tools that fit our needs

- Create clear reports that tell compelling stories about how customers use the card and their behavior

- Understand the business requirements and prepare requirement reports, deep analysis /use cases

- Help streamline and improve operational processes to increase efficiency and productivity

QUALIFICATIONS & EDUCATION REQUIREMENTS : Masters in any specialization

SKILLS REQUIRED :

- Must have experience in any Campaign Management software (UNICA, Resulticks, Adobe etc.)

- Expertise in databases

- Advanced Excel (MS Office)

- Advance Microsoft excel skills

PREFERRED SKILLS : Advanced SQL

ESSENTIAL SKILLS :

- Great communication skills to coordinate across business stakeholders and technical teams

- Experience and excitement for working on fast-paced, agile teams

- Self-motivated, curious, and quick/continuous learner with a passion for innovation in data analytics/science

- Prepare business presentation and demonstrate the solution to key stakeholders.

- Excellent written and spoken English

- Ability to analyze data and elicit requirements

- Ability to think logically and express clearly are the main requirements for this position

- Analyzing and transforming business requirement into functional and technical briefs for Product / Project

- Should possess excellent client relationship management skills and ability to achieve targets.

- Interpret data, analyze results and trends

- Aid in development of Analytics and reporting for business

- Think through a business problem and come up with a set of hypotheses