Posted By

Ria

HR at RBL Bank Limited

Last Login: 30 April 2025

2756

JOB VIEWS

445

APPLICATIONS

23

RECRUITER ACTIONS

See how you stand against competition

Pro

View Insights

Posted in

Consulting

Job Code

1349125

RBL Bank - Campaign Management - Credit Cards

caution
Posted 1 year ago
Posted 1 year ago

Campaign Management-Credit Cards- JMD Megapolis


ROLE AND RESPONSIBILITIES:

- Planning, executing, tracking and analysis of marketing campaigns.

- Responsible for the entire lifecycle of a campaign, from inception to launch to the evaluation of results

- Lead A/B testing, performance optimization and campaign enhancement efforts

- Build workflows and execute trigger-based campaigns throughout the customer lifecycle to increase customer penetration

- Able to orchestrate cross channel campaigns using omnichannel platforms

- Troubleshooting issues and bugs related to marketing automation

- Proactively monitor and analyses key KPIs to identify and implement opportunities for campaign optimization

- Ability to think logically and build complex segments while keeping in mind business and marketing strategies

- Understanding of campaign process and assist team with planning requirements, tracking and data quality

- Knowledge of the database structures

- Learn and apply new technologies continuously. Evaluate, recommend, and implement the best technologies and tools that fit our needs

- Create clear reports that tell compelling stories about how customers use the card and their behavior

- Understand the business requirements and prepare requirement reports, deep analysis /use cases

- Help streamline and improve operational processes to increase efficiency and productivity

QUALIFICATIONS AND EDUCATION REQUIREMENTS: Masters in any specialization

SKILLS REQUIRED:

- Must have experience in any Campaign Management software (UNICA, Resulticks, Adobe etc.) preferably in BFSI Domain

- Expertise in databases , knowledge of Cloud platforms, Big Data, Azure

- Knowledge of Advanced SQL will be an added advantage

- Advanced Excel (MS Office)

Company Name

ESSENTIAL SKILLS:

- Excellent communication skills to coordinate across business stakeholders and technical teams

- Experience and excitement for working on fast-paced, agile teams

- Self-motivated, curious, and quick/continuous learner with a passion for innovation in data analytics/science

- Prepare business presentation and demonstrate the solution to key stakeholders.

- Ability to analyze data and elicit requirements

- Ability to think logically and express clearly are the main requirements for this position

- Analyzing and transforming business requirement into functional and technical briefs for Product / Project

- Should possess excellent client relationship management skills and ability to achieve targets.

- Interpret data, analyze results and trends

- Aid in development of Analytics and reporting for business

- Think through a business problem and come up with a set of hypotheses

Reviewed By:

Name Date:
Date Approved By:
Name Date:
Date Last Updated By:
Name Date/Time:
Date/Time:

Didn’t find the job appropriate? Report this Job

Posted By

Ria

HR at RBL Bank Limited

Last Login: 30 April 2025

2756

JOB VIEWS

445

APPLICATIONS

23

RECRUITER ACTIONS

See how you stand against competition

Pro

View Insights

Posted in

Consulting

Job Code

1349125

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download