Razorpay - Senior Brand Manager

About Razorpay

We are a leading Payment Solutions company in India and are backed by prominent investors like Y-Combinator, Tiger Global, Matrix Partners, Ribbit Capital and Sequoia Capital. We are a payment solution for forward-looking businesses. We enable online merchants with any payment need to easily accept, process and disburse payments through the most developer-friendly APIs, easy integration, onboarding processes and truly involved customer support. Our customers swear by our tech and UX, and we are ecstatic to see people enjoy the results of our fanatic focus on making online payments simple and accessible.

Together we say - 'The Future of Payments is Here'

Designation - Senior Manager, SME Marketing

Function - SME Marketing - Razorpay.

Job Location - Bangalore

About the Role

Brand Razorpay is now "top of mind" for any Small & Medium business in India looking for payment solutions. We are looking for a Senior Manager, Brand Marketing to drive all of our efforts on the payments end to help us reach new audiences, push awareness, recall and salience through a balance of high-impact campaigns, high-quality creative messaging themes with a dash of influencer led amplification.

Key Roles and Responsibilities

- Come up with a robust brand marketing strategy that takes forward the Payments mandate across SME Audiences

- Ideate, collaborate and drive rigorous execution against this strategy.

- Drive brand marketing efforts across campaigns, social media, content & communities.

- Drive long-term brand vision as a key, senior member of the marketing team.

- Ideate & execute against viral & creative campaign ideas.

- Prepare a structured framework for objectively measuring the efficacy of marketing efforts.

- Present data-backed post-mortems of campaign performance.

- Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.

- Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.

Minimum requirements:

- 7+ years of overall marketing experience.

- Minimum 5+ years of having managed brand marketing campaigns

- Strong creative & soft skills combined with an affinity for data.

- Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.

- Ability to make decisions in a changing environment, anticipate future needs and drive results.