Razorpay - Senior Associate/Associate Manager - Brand Marketing

Razorpay - Associate Manager, Brand Marketing

About Razorpay

We are a leading Payment Solutions company in India and are backed by prominent investors like Y-Combinator, Tiger Global, Matrix Partners, Ribbit Capital and Sequoia Capital. We are a payment solution for forward-looking businesses. We enable online merchants with any payment need to easily accept, process and disburse payments through the most developer-friendly APIs, easy integration, onboarding processes and truly involved customer support. Our customers swear by our tech and UX, and we are ecstatic to see people enjoy the results of our fanatic focus on making online payments simple and accessible.

Together we say - 'The Future of Payments is Here'

Designation - Senior Associate/Associate Manager, SME Marketing

Function - SME Marketing - Razorpay.

Job Location - Bangalore

About the Role

Brand Razorpay is now "top of mind" for any Small & Medium business in India looking for payment solutions. We are looking for a marketer to drive our Payments Brand forward and to help us craft beautiful propositions , reach new audiences, drive awareness, recall and salience through our marketing channels.

Key Roles and Responsibilities

- Ideate, collaborate and drive rigorous execution against marketing strategy

- Drive brand marketing efforts across campaigns, social media, content & communities.

- Ideate & execute against viral & creative campaign ideas.

- Present data-backed post-mortems of campaign performance.

- Work with external agency partners, internal channel marketing, design teams in ensuring execution conformance.

- Work collaboratively with the social media & product marketing teams in planning, executing new product launch GTMs to drive customer engagement, acquisition and brand buzz.

Minimum requirements

- 2-3 years of overall marketing experience.

- Strong creative & soft skills combined with an affinity for data.

- Highly organized and autonomous, but also collaborative and able to work with cross-functional counterparts.

- Ability to make decisions in a changing environment, anticipate future needs and drive results.