Ray Business Technologies - Marketing Specialist

Job brief:

- We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts.

- You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

- A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas.

- You should also be well-versed in specialized marketing concepts, principles and tactics.

- The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities:

- Conduct market research to find answers about consumer requirements, habits and trends

- Brainstorm and develop ideas for creative marketing campaigns

- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

- Liaise with external vendors to execute promotional events and campaigns

- Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

- Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)

- Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

- Undertake individual tasks of a marketing plan as assigned

Requirements and skills:

- Proven experience as marketing specialist or similar role

- Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods

- Demonstrable experience in marketing data analytics and tools

- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)

- Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

- Well-organized and detail oriented

- Exceptional communication and writing skills

- Commercial awareness partnered with a creative mind

Location: Hyderabad