RateGain - Chief Marketing Officer

Job Description - Chief Marketing Officer

Chief Marketing Officer role will be responsible for creating plans and strategies for RateGain's new and upcoming products, marketing initiatives, mapping industry's best practices and trends that will help RateGain elevate its brand as well as retain its clients

The CMO role requires a highly creative, some level of entrepreneurial flare, team player as he/she will also need to work closely with sales or other teams

Primary Responsibilities :

- Complete ownership of marketing activity to elevate RateGain brand through innovative marketing ideas to make it appear global yet local in each of the geographies we operate

- Enhance brand awareness, present RateGain as a thorough leader in the areas of revenue management, distribution and marketing with Hospitality and Travel industry through multi-channel marketing, participation in events, trade shows, social selling and content driven digital marketing

- Prepare go-to-Market strategy, launching campaigns, generate leads for new products, using tools Elevate RateGain brand through innovative marketing ideas globally. Enable RateGain appear global yet local in each of the geographies we operate

- Manage entire marketing budget with associated metrics around ROI using tools like hubspot, marketo etc. to analyze effectiveness of marketing initiatives

- Assist in market research, competitive intelligence, pricing and launching promotions for different products,

- Foster industry partnership for joint marketing / branding with well-known organisations in the travel and hospitality space

- Develop and creatively lead the execution of overall Integrated Marketing Plans to achieve overall business growth target. Devolve the overall plan by Region and By-product

- Analyzing competition, industry and market trends with the ability to translate insights into actionable tasks in line with the marketing plan

Skill set :

- More than 17 years of industry experience with MBA in Marketing from a reputed B-school

- Must have knowledge of software product sales (especially) in context of SaaS environment

- Must come with a lot of content marketing, knowledge, experience on social selling

- Must have worked on global marketing of new & existing products

- Understanding of Digital marketing including SEO, Google Ad-works and LinkedIn solutions for lead generation

- Excellence in positioning products across different geographies and market segments

- Must be delivery focused, ability to handle and close assignments in aggressive timelines

- Ability to handle large, capable marketing teams, performance management and enhancement

Please find below a snapshot of the company profile.

Rate Gain is a global leader in providing solutions for the hospitality and travel industries for revenue management decision support, rate intelligence, seamless electronic distribution and brand engagement helping customers around the world to streamline their operations and sales. RateGain global customer base comprises leading travel suppliers and intermediaries including airlines, hotels, cruise lines, car rental companies, online travel agents, tour operators and wholesalers.

Rate Gain has its services in over 120 countries, the company serves over 5,500 clients including about 3,000 hotels across the world. Rate Gain has its development centres based in India, and has client-facing offices in the US, Spain and the UK as well. to know more. You can also find us on the following social media platforms;

Twitter: https://twitter.com/RateGain

Facebook: https://www.facebook.com/RateGain.Hospitality.IT.Solutions- ref=hl

Linkedin: https://www.linkedin.com/company/rategain

We are a bunch of young at heart, extremely agile and vibrant workforce working round the clock. Constantly looking out for similar talent willing to run and grow with us.