Rapido Bike Taxi - Manager - Performance Marketing

Work Location : Bangalore

Reports To: Senior Manager 2

Direct Reports: Yes

People Management (Yes/No): No

Our Cause:

Rapido is India's largest bike taxi player focused on solving the first and last mile connectivity problem for India. The primary focus is mobility and changing all facets of mobility across India.

We believe that 2 Wheeler are the right mode of transport for developing countries like India and have much more scope than 4 wheelers, which is also reflected in the fact that the number of 2 wheelers is significantly more than the number of 4-wheelers.

We have operations in close to 100 cities and are the undisputed market leader in this space. Growing close to 500% year-on-year, we have ambitious targets set for ourselves in the future as well.

Role and Responsibilities:

- Responsible for business growth

- Lead the team in planning and executing a strategy across multiple touch points

- Providing regular feedback to the product team

- Improvement of performance Funnels

- Optimizing all channels to deliver the best ROI while ensuring targets are met.

- Ensure process improvements pro-actively and improve operational efficiency

- Periodic reporting to management on the performance of campaigns

- Gathering insights into campaigns and consumer behaviour and implementing the learnings

- Developing and executing new and innovative strategies for consumer acquisition

- Continuous experiment and run A/B Testing on campaigns, messaging and targeting to improve ROI

- Interface with key stakeholders in order to plan and execute campaigns

- Provide clear and actionable insights to the business stakeholders

- Drive execution on strategic high impact projects for steep growth

- Coordinating and driving end-to-end cross-functional projects in collaboration with business stakeholders

- Identifying high impact experiences and developing and implementing strategies to solve for the same

- Develop strong hypothesis, conduct A/B analytics and make data based recommendations

Education and Experience:

- As a Asst. Marketing manager-1 Performance marketing ,you will be responsible for performance marketing campaigns on across all marketing channels ( Social, Google, Affiliates)

- You will help create & execute strategy for new user acquisition and also returning user engagement through traffic channels including Google & FB. Along with running the accounts, you will also contribute to our overall growth strategy nationally as well as at a city level marketing strategy.

- Work closely with Product , Operations and Analytics team .

- Additionally, if you have excellent reasoning and data analysis skills then you would be a person of interest. Having a good grasp of English and a thorough understanding of web/app based businesses and knowledge of MS Excel would be a plus. Regular reports will have to be provided by you to the Management.

- In-depth understanding of social media marketing strategy & Channels

- Supervision and execution of all social media activities.

- Develop and manage digital marketing campaigns

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments

- Owner of RoI driven digital marketing i.e: user acquisition, re-marketing & re-engagement.

- Finding new ways to leverage Facebook, Twitter, etc. for professional and business purposes.

- Creating social media campaigns.

- Understands the purpose, roles, tasks, duties and responsibilities of his role and how it links to the other roles.

- Analytical Thinking and Decision Making Skills:

- Ability to analyze reports and available data to formulate business insights and decide what recommendations to make basis them.

- Ability to identify requirements of the organization's information systems and participate in decision-making processes with key stakeholders to decide what kind of Predictive and Forecasting Reports need to be created and published.

- Ability to make major decisions impacting strategic outcomes appropriately and effectively.

- Demonstrates ability to make unpopular and difficult decisions when necessary.

- Ability to handle varying amounts of information, distil key points drawing practical conclusions translating into a strong business case and business requirements.

- Ability to look beyond the obvious solutions and ways of working and create better reports or more efficient ways of reporting.

Interview Process:

Round 1 - Manager Round

Round 2 - BU Head Round

WHY SHOULD YOU JOIN RAPIDO:

We've scaled 10x within 1 year and currently doing 3.5+ Lakh orders per day. Our growth outshines our goals and we want you to be a part of the growth solving fundamental mobility problems for India. You can be part of the team that is helping daily commuters with economic and quicker rides. At Rapido, we take our work seriously and are proud of the associations we have built along the way. But then, we also know how to have fun. With a seamless communication structure and a "no cubicle culture", the people here are extremely approachable. You will have several opportunities to exercise your potential, you won't be disappointed. We break the regular office monotony and believe in free-flowing work culture.