RAMA Water Filters - Manager - Digital Marketing

Company Description:

Rama Pure Water Pvt Ltd is a premier water purification company based in Chennai, recognized for its commitment to delivering clean and safe drinking water solutions. Since our inception, we have been at the forefront of innovation, providing high-quality water purification systems and services to homes, businesses, and industries across the region. We specialize in advanced water purification solutions, offering high-quality water filtration systems.

Key Responsibilities:

- Build the digital advertising roadmap to achieve annual pipeline and revenue goals while increasing brand awareness.

- Create and manage the sales & marketing funnel to optimize lead generation and conversion.

- Plan and execute advertising campaigns on Google, Facebook, Twitter, Bing, Amazon, and other platforms.

- Deliver on monthly targets and KPIs, including lead generation and efficiency (cost per lead).

- Should be an expert in PPC, CPL, CPA Campaigns & Performance Marketing.

- Measure and assess campaign results and drive continuous improvement.

- Use feedback from users, sales, and marketing teams to refine digital advertising strategies.

- Be actively involved in SEO efforts.

- Prepare online newsletters and promotional emails and organize their distribution through various channels.

- Provide creative ideas for content marketing and update websites.

- Collaborate with designers to improve user experience.

- Should have managed a minimum budget of 10 Cr.

- Measure digital marketing performance using Google Analytics, Web Trends, Microsoft Clarity, MixPanel, VWO, and other analytics tools.

Requirements:

- 4-8 years of experience in digital advertising and marketing.

- Hands-on experience in planning and executing digital advertising campaigns on LinkedIn, Twitter, Facebook, and Google.

- Proficiency in marketing automation platforms.

- Excellent communication (written/verbal), presentation, and analytical skills.

- Strong organizational skills with the ability to manage multiple campaigns simultaneously and error-free.

- Result-oriented, self-motivated, and adaptable to fast-paced, collaborative environments.

- Blueprint Certification would be an added advantage.