Rainbow Hospital - Digital Marketing Executive

Job Overview:

As a Digital Marketing Executive at Rainbow Hospitals, you will be responsible for developing and executing digital marketing strategies to promote our brand and drive engagement across various online channels. We are seeking a results-driven individual with a strong understanding of digital marketing techniques and a passion for healthcare. The ideal candidate will have experience in campaign management, content creation, and data analysis to optimize performance.

Key Responsibilities:

Digital Strategy Development:

- Develop and implement comprehensive digital marketing strategies aligned with overall marketing objectives.

- Identify key digital channels and tactics to reach target audiences effectively.

Content Creation and Optimization:

- Create compelling and relevant content for digital channels, including website copy, blog posts, social media updates, and email newsletters.

- Optimize content for search engines (SEO) and user engagement.

Email Marketing:

- Plan and execute email marketing campaigns, including segmentation, content creation, and A/B testing.

- Monitor email performance metrics and implement strategies to improve open rates, click-through rates, and conversions.

Analytics and Reporting:

- Utilize digital analytics tools to track and measure the performance of digital marketing efforts.

- Generate regular reports and dashboards to communicate key metrics and insights to stakeholders.

Conversion Rate Optimization (CRO):

- Identify opportunities to improve website conversion rates through user experience optimization, A/B testing, and landing page optimization.

Competitor Analysis:

- Conduct research and analysis of competitor digital marketing strategies and industry trends.

- Use insights to identify opportunities and stay ahead of the competition.

Qualifications:

- Degree in Marketing, Digital Marketing, or a related field.

- Proven experience in digital marketing, with a focus on campaign management and execution.

- Strong understanding of digital marketing channels, tools, and techniques.

- Excellent written and verbal communication skills.

- Analytical mind set with the ability to interpret data and generate actionable insights.

- Proficiency in digital analytics platforms such as Google Analytics.

- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.