Radix - Marketing Specialist

What is the Company like?

Directi is a group of businesses comprising of successful businesses founded by Bhavin Turakhia which includes Radix, Ringo, Flock, Media.net and Zeta. These businesses comprise 1500+ people across 8+ offices, with over 9 million customers, revenues over $200 million, a net worth of over $1.4 billion and multiple category leading global brands across business areas as diverse as web presence (domains, hosting, cloud-infrastructure), online advertising (contextual advertising/ad networks), communication & collaboration (voice and messaging) and payments (benefits and compensation).

What is the Business Unit like?

Radix is a fully owned business unit within The Directi Group, which is focussed on new domain extensions. Through several years of active bidding for domain registry licenses, Radix has won the global, exclusive rights to the following new top-level domain endings:

Domain Ending | Example Website

.online | www.echo.online

.site | www.director.site

.space | www.bart.space

.store | www.zing.store

.tech | www.ces.tech

.website | www.unicorn.website

.press | www.freedom.press

.host | www.top.host

.pw | http://wc.pw

While both demand and dependence on internet content and applications continue to grow, short and memorable domain names, or addresses, to access them, are in short supply. Most possible combination of words in legacy endings like .com and .net have been totally exhausted.

Radix is Asia's largest newgTLD applicant under ICANN's project to allow private companies to bid and operate new extensions, and we expect to play a large role in the global diversification of the internet namespace.

Our mission is to offer rich and memorable internet addresses that will host the next big idea, initiative, community, enterprise, killer app or viral sensation.

Radix operated new domains have garnered a tremendous response, having accumulated around 2.5 million domain registrations already, which is growing by around 2,000 registrations / day.

Quick Stats:

Founded - 2012

Total Strength - 40

Total Investment - US$ 45 Million

Operationally Profitable - YES

Annual Growth Rate - 40%+

Responsibilities:

Brand Marketing:

- Spearhead brand marketing efforts for your respective target audience which will include

- Online marketing campaigns

- Influencer marketing

- Events and strategic partnerships

- Create annual and quarterly marketing plans and deliver against them

Client Servicing:

- Single-handedly manage marketing requirements of multiple internal clients/brands.

- Ideate and create hard hitting and relatable campaigns for various target segments for online, social and offline media

Work closely with the creative and web development team to ensure timelines are met and quality standards maintained

Implement email marketing campaigns

Planning and reporting:

- Assist the Marketing Manager in creating annual marketing plans

- Assist the Marketing Manager in monthly, quarterly and annual reporting and process improvements

Requirements:

- 2-3 years- experience in a client servicing or marketing role

- Agency experience is a plus

- Ability to work in a highly dynamic environment

- Exceptional organization and planning skills

- Exceptional written/verbal communication

- A penchant for understanding consumer traits and behavior

- Keen eye to detail

- Basic understanding of visual communication and marketing media

- Experience with email marketing software is a plus