Radical Minds - Assistant Manager - Social Media

Job Summary:

- We are looking for a dynamic and creative Social Media Assistant Manager to oversee and enhance our brand's online presence.

- The ideal candidate will be responsible for managing social media strategy, content creation, engagement, and analytics to drive audience growth and brand awareness.

- Experience in BPO and SaaS products is preferred.

Job Location: Gurgaon.

Key Responsibilities:

Social Media Strategy & Management:

- Develop and implement social media strategies aligned with business goals.

- Manage content calendars and schedule posts across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.

- Stay updated on trends, platform updates, and best practices.

Content Creation & Management:

- Create engaging, high-quality content, including images, videos, and copy.

- Collaborate with designers, videographers, and influencers to produce compelling content.

- Ensure brand consistency in tone, style, and messaging across all platforms.

Community Engagement & Growth:

- Respond to comments, messages, and mentions in a timely and engaging manner.

- Grow the brand's social media presence organically and through paid promotions.

- Build relationships with influencers and brand ambassadors.

Performance Analysis & Reporting:

- Monitor, analyze, and report on social media performance using analytics tools.

- Optimize campaigns based on engagement, reach, and conversion data.

- Recommend strategies to enhance performance and ROI.

Paid Advertising & Campaigns:

- Assist in running paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.

- Track and optimize ad performance for better reach and engagement.

Requirements & Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- 3 to 5 years of experience in social media management, preferably in BPO & SaaS products.

- Proficiency in social media tools (Hootsuite, Buffer, Meta Business Suite, etc.

- Strong writing, design, and communication skills.

- Experience with social media ads and analytics.

- Creative mindset with attention to detail.

- Understanding of SEO and social media trends.